Simple Products Still Lead The Way
I have a lot of friends and contacts that have or are starting businesses online. A lot of these guys want to get into eCommerce and potentially private labelling products to sell at giant marketplaces like eBay and Amazon. Whenever I catch up with these guys, a lot of them say they are struggling to find the perfect product to go for.
I keep seeing all of them make the same mistakes and come across the same problems. Most of them want to sell a product that is innovative and is like nothing else out there. Although this is endearing, and isn’t necessarily a bad idea, it is definitely a lot harder. First of all you have to come up with your big idea, and have someone there ready to help you implement your idea as soon as it comes to you. Unless you’re a wizard product engineer you are going to find this process tough. It’s not simple making groundbreaking items. If they are clever enough to seek my advice I always say the same thing to them. I mutter the age old mantra ‘keep it simple’.
I love this saying. I apply it to so many aspects of my life, not just new business enterprises and adventures. In this context, when I say ‘keep it simple’ I mean instead of trying to create something new, these people should be finding a product that is already very popular and guaranteed to sell, and then focusing their effort of finding a way to worm there way into that market and settle there.
I also know a lot of people who have done this too and have been very successful. There are so many niches that cater for this approach too. Categories such as kitchen ware or even sports gear are great for this. For example, recently I bought a brand new rain coat. Its a great coat and I’ve used it several times already. Whilst wearing it, I couldn’t help but think about it, and how simple it would have been to private label. I guess the thing to remember is that people also need to buy things that are simple too, in fact more so. Let that be a lesson to you!