LendingTree Answers Google Comparison Ads Encroach

by Bill Rice on February 23, 2010

Image via CrunchBase

There is no secret that the tension has been high between LendingTree and Google since the launch of Google Comparison Ads, a venture into mortgage lead generation. And it isn’t unexpected that LendingTree would strategically attempt to parry this entry into a space they have dominated since the beginning of online mortgage lead [...]

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Reply.com Taking a Swing at the IPO Market

by Bill Rice on February 22, 2010

Image via Wikipedia

Reply is taking its lead marketplace to Wall Street. Reply.com announced IPO intentions today—disclosing that they have “filed a registration statement on Form S-1 with the Securities and Exchange Commission for a proposed initial public offering of its common stock.”
Following the lead of Quinstreet, who IPO’d earlier this month, Reply.com will see if [...]

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Pay-Per-Call Heats Up: Google, Ring Revenue, LeadClick

February 19, 2010

Image by bitzcelt via Flickr

Ring Revenue, a leading pay-per-call platform for performance marketing, is teaming with lead generation companies like First Advantage Corp’s (Nasdaq: FADV) LeadClick. The value proposition? Enhancing search and landing page listings with phone numbers—making that first contact a little bit easier.
LeadClick Media’s SVP of Marketing, Adrian van Haften, explained that “Ring [...]

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Turn Your Leads into Sales Appointments

July 23, 2009

Some people in sales think a lead is a name from a list. That’s not correct. A name from a list is not a lead–it’s a suspect, a total stranger and it does not matter if they meet some criteria (e.g. age, occupation, net worth). A true lead meets your criteria AND has expressed interest [...]

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Tips to Increase Lead Generation on your Web Blog

July 22, 2009

An increasing number of business entities are actively using blogs as part of their marketing strategy. Why? Blogging is providing them the ability to increase search engine optimization connections with their audience thus encouraging goodwill which in turn helps bring sales.
Marketing through Blogging
It is nothing you have not heard for quite some time now. [...]

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Working Real Estate Internet Leads

June 19, 2009

The internet has greatly improved the Real Estate industry. Learn the benefits that online leads are having on improving these companies.

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Prioritizing Sales Leads

June 18, 2009

Learn the best ways to increase your sales and company’s productivity by prioritizing your sales leads.

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The Basics of Affilitate Marketing

June 17, 2009

Take your business to the next level with Affiliate Marketing a powerful tool that will have your sales force turning profit in less time.

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Targeting Your Customer With Internet Leads

June 16, 2009

Lead Buying is crucial in today’s economy. Learn how to maximize your ROI on leads with online marketing.

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Developing a PPC Campaign

June 13, 2009

Start a powerful marketing campaign with Pay-Per-Click Marketing to find new customers and grow your business all while keeping the cost in control.

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