About the Author

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Bill Rice is the CEO of Kaleidico, a leader in lead management systems. Prior to founding Kaleidico he was the VP of National Home Equity and the Home Loan Benefit program at Quicken Loans and one of the founding executives of DeepGreen Bank, an Internet-only bank that was one of the first and (at that time) largest buyers of LendingTree leads in early 2000.

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Lead Generation Industry, You Asked We Delivered

April 10th, 2008 • Related • Filed Under
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At LeadsCon 2008, there was a lot of interest in closing the loop between lead generation and lead management performance data–seen as a critical success factor for online originations.

As you may remember we had this discussion all the way back at Leads2007:

TODOs

These major themes drove this group to commit to three major initiatives:

  • Internet Leads Best Practices Whitepaper
  • Collaborative Organization or Association
  • Lead Feedback Standard

If you would like to participate in any of these initiatives comment below or contact bill [dot] rice [at] kaleidico.

Since, we received no response, and don’t need to be asked twice to add value to our market, Kaleidico stepped forward to create and launch a test implementation of the a closed-loop lead feedback standard. The finalized API will be openly published in the next few weeks. Until then integrations are underway with existing lead partners.

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