Lead Management, Does Speed to Contact Matter?

Online lead generation has always been a high intent media for advertisers. The Internet gives marketers a rare ability to directly interact and take immediate response from an interested consumer. Unfortunately, the second leg of that journey from consumer intent to consumer fulfillment is very broken.

Internet consumers expect the same immediate response they gave the advertiser. However, that is rarely the experience they receive. Now, imagine the results you would get if you met these expectations.

Dramatic, market leading, competitive advantages are the way many describe this phenomenon. Pull your chair in closer…

***this is the Secret Sauce of those how lead the market in online lead sales***

If you want statistical proof take a look at the industry’s definitive lead management study done by MIT. Also, listen to LeadCritic’s recent interview with LeadQual as they revisit the speed to contact advantage.

Here are some of our own contact management best practices articles:

• Contact Management, 10 Secrets to More Contacts and More Sales (BetterCloser.com)
• Sales Pipeline Equilibrium, Optimizing Time and Opportunity to Maximize Lead ROI (LeadMarketwatch.com)
• 5 Lead Management Mistakes that Will Cost You Sales (Kaleidico.com)
• Good Lead Management Processes Improve Sales Lead Performance (Kaleidico.com)

(Image by Walt Jabsco via Flickr)

Tagged as: Advertising and Marketing, Business process outsourcing, call center, contact management, marketing