Lots of borrowers are in mortgage loans that considering home values, economic conditions, or ignorance is about to run them into a catastrophic personal financial meltdown. This is a market that really needs professional help--this could be your … [Read more...]
What is the Promise of Lead Management?
July 28, 2008 By 1 Comment
Lead management is certainly becoming the new buzz word in CRM. My theory is that it is to obscure the failure of the CRM concept and the budgetary fiascos it has brought to most organizations. As you know, CRM always promised big ROIs and WOW … [Read more...]
Bankrate.com Masterful at Managing Investor Expectations
July 8, 2008 By 1 Comment
Amid disappointing news that Bankrate.com (RATE) would cut 2008 revenue guidance by 2%, resetting expectations between $164 to $169 million, some analyst are rushing in with rating upgrades. Why? Because Tom Evans is smart and Bankrate.com has a … [Read more...]
Are You Making These 5 Lead Management Mistakes?
July 2, 2008 By 6 Comments
Are you looking to acquire more customers with less leads? That strategy would certainly improve your profit and decrease wasted marketing dollars. Unfortunately, you probably don't even know how many opportunities you are throwing away every day. … [Read more...]
Top 5 Online Lead Generation Ideas I Like
June 23, 2008 By 1 Comment
Online lead generation is still in its infancy, but I think it is still in for a major shift in business methodology and structure. Today, most of the lead generation market looks barely a step beyond cost per impression marketing, but we tack on a … [Read more...]
