Kaleidico is always trying to give you better tools and insights into the internet lead market, helping you to make smarter lead buying decisions. Today, we continue that goal by launching the Lead Marketwatch State Concentration lead widget--look to … [Read more...]
Internet Lead Generation 101-Figuring It Out
June 16, 2008 By 1 Comment
Consumers are spending less and less time watching TV and more time surfing the Web. Meanwhile, it occurs to me that people come to the Internet for 5 things: To Learn, To Buy, Find People, Find Opportunity, and Find Hope. Why wouldn't I market here? … [Read more...]
Closed Loop Marketing, Generating the Best Leads
June 14, 2008 By Leave a Comment
Generating demand and generating buyers are two very different lead experiences for a sales person. Demand generation typically delivers a great conversation that may evolve into something eventually at best and a non-responsive withdrawal at worst. … [Read more...]
Nextag Surges the Charts as the Top Comparison Shopping Engine
June 12, 2008 By 1 Comment
Channel Dollar's report of Nextag's recent surge in traffic caught my eye. I think this surge is just another indication of NexTag's aggressive style in a timid market. I reported back in February my opinion that NexTag was feeding on the … [Read more...]
BillsIQ Reveals the Secrets of Your Personal Finances
June 11, 2008 By 2 Comments
There are a lot of reasons that the mortgage market is in a mess, but I think one clear influence was and continues to be a lack of customer knowledge. As the mortgage refinance market feasted on historically low rates mortgage lenders (and … [Read more...]
Generating Leads You Can't Work, Become an Affiliate
June 10, 2008 By 1 Comment
More and more I am seeing mortgage brokers and regional lenders generating Internet leads on their own. It is not an easy endeavor and it certainly has little synergy with working a 1003. However, if you happen to have the right technical skills, a … [Read more...]
Where Did All the Lead Generators Go?
June 3, 2008 By 5 Comments
You may be wondering if I got the question wrong. It seems that over the last year the prevailing question has been about mortgage lenders, not lead providers. However, a recent search for refinance mortgage brought up some interesting … [Read more...]
Google Competing With Their Customers?
June 2, 2008 By 2 Comments
Certainly the lead generation market has been a significant portion of Google's growth. Which makes their latest offering a little disconcerting to the community. The new Google Merchant Services (as pointed out by Paul Knag), as launched in the UK … [Read more...]
Don’t Buy Leads, Invest in Leads
May 27, 2008 By Leave a Comment
You may have thought you couldn't afford to buy leads. However, I am going to show you a secret that is going to prove you can't afford not to. So often we go into marketing focused on the initial investment with no consideration of the return or the … [Read more...]
