LendingTree Understands Their Brand and Strategy

August 29, 2008 By Leave a Comment

Mike Simonsen has a post over at Altos Research about potentially tough times at LendingTree. His article stresses the concern in their being an incumbent, slow moving old style lead machine that needs volume of traffic to survive. Mike's point was … [Read more...]

Filed Under: Buying Leads, Lead Company, Lead Generation, Lead Market News, Selling Leads Tagged With: , , ,

I.O.U.S.A. Squeezes the Balloon Towards The Federal Deficit

August 22, 2008 By Leave a Comment

I just got back from screening the film I.O.U.S.A., complete with a live roundtable discussion following that included Warren Buffett, CEO of Berkshire Hathaway; William Niskanen, chairman of the CATO Institute; Bill Novelli, CEO of AARP; Pete … [Read more...]

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Solving the InfoTube Dilemma for Realtors and Brokers

August 20, 2008 By 6 Comments

The InfoTube has practically become a front yard requirement for selling a home. The tube containing a sell sheet detailing the amenities of the home, along with the data on the house is designed to drive more interest, thereby increasing inquiries … [Read more...]

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How Does This Still Happen?

August 15, 2008 By Leave a Comment
Rules? What rules? Get back on the phone!

While Barry Obama may have the audacity to hope, Cory Ruppersberger has the audacity to be stupid. A story in the baltimoresun.com details how young entrepreneurial Cory decided it was a good idea to call people on the National Do Not Call registry … [Read more...]

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Why AutoByTel's Loss is Your Gain

August 6, 2008 By Leave a Comment

AutoByTel released their 2nd quarter earnings report yesterday. While earnings were 12% off from last years numbers, a cursory read would indicate this is just another market indice, and cause for depression among car dealers. Most would see this as … [Read more...]

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Sales Pipeline Equilibrium: Optimizing Time and Opportunity to Maximize Lead ROI

July 29, 2008 By Leave a Comment

Equilibrium: def.-The condition of a system in which competing influences are balanced. Time Is the Enemy of Opportunity In any sales pipeline, there are competing influences. The most common influence is time. Time is a competitor of … [Read more...]

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