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Who has the best mortgage leads?

by Bill Rice on February 10, 2008

This is probably one of the most often asked questions by mortgage lenders and brokers. It seems simple enough and certainly should be measurable. So, why the debate and no definitive answer?

Clearly, the challenge is transparency. With the exception of Lead Marketwatch there is no information or data in the market on which to set benchmarks or derive useful analytics. As a result, lead buyers are in a constantly in a very expensive cycle of testing the market. That is why Kaleidico was so excited about bringing the mortgage market Lead Marketwatch back in April 2007.

Now we are about to take it to an even higher level with more news, more analytics, and more answers. Lead Marketwatch is going to go beyond who has the best leads. We are going to give both lead buyers and lead sellers the tools and analysis to seek out the best leads, generate better leads, find the best marketplaces, discover unique opportunities, and how to use the lead market to take your business to the next level.

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Tagged as: buy leads, lead market, sell leads

  • don
    Bill

    Good insight

    I am surprised that some of these lenders have cut their affiliate pay outs, but continue to advertise online, although many of them are probably locked into longer term contracts...I think keeping strategic affiliate partnerships is a great way to control costs and deliver quality leads..

    This cleansing will be good for companies that generate quality traffic, as a former lo I can say that there was nothing worse then getting leads from people actually thinking they were getting a 4% interest rate in a plus six market...

    While this shift in the balance of power will hurt in the short term, the biz is forever changed with the power of the net, those who have positioned themselves online to weather the storm will survive and continue to grow and leverage this experience. If lenders are not buying leads today, then they will be within the next 12 months as the market shifts..consumers will most likely go in 1 of 2 directions for their lending needs, a local bank or starting online looking at rates...the small to mid size mortgage huts wont be able to compete, especially as states ramp up their licensing requirements without leveraging the net to gain access to clients...they will eventually become believers that they need to buy leads and will enter a market with leads that are of a much better quality, more affordable, product speciific and thus more likely to close and improve their bottom line...

    You cant get away from the fact that 80% of people start their home search online, what percentage this is for mortgage rates & lenders I am uncertain today, but confident it will continue to grow
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