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Bill Rice is the CEO of Kaleidico, a leader in lead management systems. Prior to founding Kaleidico he was the VP of National Home Equity and the Home Loan Benefit program at Quicken Loans and one of the founding executives of DeepGreen Bank, an Internet-only bank that was one of the first and (at that time) largest buyers of LendingTree leads in early 2000.

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AOL/Advertising.com Looks to Europe for Affiliate Network Platform

February 6th, 2008 • Related • Filed Under

Affiliates in the US continue to look for lucrative platforms in an increasingly fiercely competitive landscape. Could the relatively under-developed Internet advertising markets in European be the next fertile entry point?

Jay Weintraub’s analysis of the AOL/Advertising acquisition of buy.at comes to this conclusion. The broader question may be is this a fertile ground for affiliates and lead generators to ease the punch of the US mortgage market decline.

LeadPoint seems to have already put this in their strategy with LeadPoint UK. And as you can see with the various discussions on the LeadPoint UK blog, the UK mortgage lead market is very different and severely under-monetized.

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