PriceGrabber.com and LowerMyBills.com were hot properties in 2005 when Experian picked up this pair of then strong businesses. However, markets have changed significantly and price comparison websites and mortgage lead generation are beginning to become a consistent financial statement eye sore for Experian investors.

Experian has been reporting sizable losses in there Interactive Division, particularly with LowerMyBills.com, for the last several quarters. Experian is understanably looking for options:

Credit information firm Experian said it was looking at options for the PriceGrabber price comparison website it acquired three years ago.

Experian’s confirmation of a review came after a newspaper report said the firm had appointed advisers to find buyers for PriceGrabber, which allows shoppers to compare the price of goods ranging from cameras to jewellery.

The company said : “Experian is undertaking a review of PriceGrabber and its fit within the Experian portfolio.”

The obvious question is does this also place LowerMyBills.com into a similar position or are the synergies of financial services lead generation and consumer credit to great to take an early put on this investment?

Similar coverage from this morning:

• Lead Critic: “Experian to Sell PriceGrabber”
• Bloomberg: “Experian Says Approaches Led to PriceGrabber Review”
• Forbes: “Experian gets PriceGrabber interest, will not sell at cut-down price”
• Reuters: “Experian says reviewing PriceGrabber unit”