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Bill Rice is the CEO of Kaleidico, a leader in lead management systems. Prior to founding Kaleidico he was the VP of National Home Equity and the Home Loan Benefit program at Quicken Loans and one of the founding executives of DeepGreen Bank, an Internet-only bank that was one of the first and (at that time) largest buyers of LendingTree leads in early 2000.

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FTC on Better Mortgage Disclosures

February 18th, 2008 • Related • Filed Under

The FTC, as the top federal consumer advocate, is always focused on making certain the consumer is aware of the conditions of any consumer transaction. Unquestionably, a mortgage loan is one of the largest and most complex transaction the average American will ever encounter. However, to what lengths should a mortgage company, or marketing lead generation platform, be required to go to make a consumer read the provided disclosures?

Maybe the bigger question is the one Rob Blake, of The Mortgage Insiders asks: Is the FTC Mortgage Disclosures Study misleading? or at least lacking in statistical significance and sample size. Make your own determination from the the FTC Mortgage Disclosure study. Although it was released about six months ago you can expect it to be affecting current FTC policy and action.

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