Affiliate News

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Does Your Lead Provider Do Co-Registration?

Many do and certainly is worth asking the question. The positive and negatives of co-registration has been debated and there are certainly a right way and a wrong way for publishers and advertisers to us this technique.
Here is an excellent primer in co-registration networks and some of the “hidden” things to look for when you [...]

28Feb2008 | Bill Rice | 0 comments | Continued
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Domains and Domain Registrations Increasingly Valuable Assets

As I research and prepare for a deep dive series on affiliate marketing I am increasingly intrigued by the complex web of topics that are involved in this marketing discipline. One of the foundational concepts, of course, is the domain name.
There are whole companies and industries built around the management and monetization of these increasingly [...]

26Feb2008 | Bill Rice | 0 comments | Continued
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Investors and Advertisers Increasingly Interested in Opportunities Beyond Search

Unquestionably a consumer that searches for “can I refinance my California home under new FHA loan program” makes a great advertising buy and probably a pretty hot mortgage lead. And major buys on primary destination portals like Yahoo! and MSN bring significant lead volume.
But are there opportunities outside of this very competitive market?
Recent investments in [...]

25Feb2008 | Bill Rice | 0 comments | Continued
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AOL/Advertising.com Looks to Europe for Affiliate Network Platform

Affiliates in the US continue to look for lucrative platforms in an increasingly fiercely competitive landscape. Could the relatively under-developed Internet advertising markets in European be the next fertile entry point?
Jay Weintraub’s analysis of the AOL/Advertising acquisition of buy.at comes to this conclusion. The broader question may be is this a fertile ground for affiliates [...]

6Feb2008 | Bill Rice | 0 comments | Continued
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Mortgage Lead Glut=Opportunity

E-Loan cuts their affiliate program, LendingTree restructures their affiliate pricing, and LowerMyBills slashes their affiliate pay-outs. What is this trend indicating?
A mortgage lead glut.
Unlike many of the traditional service providers to the mortgage industry (i.e., credit, title, settlement, etc.) Internet mortgage lead generators are in unchartered waters.  They have not weathered the cyclical down stroke [...]

5Feb2008 | Bill Rice | 0 comments | Continued