Buying Leads
Does Your Lead Provider Do Co-Registration?
Many do and certainly is worth asking the question. The positive and negatives of co-registration has been debated and there are certainly a right way and a wrong way for publishers and advertisers to us this technique.
Here is an excellent primer in co-registration networks and some of the “hidden” things to look for when you [...]
Inflection Points for Search Spending Similar to Lead Buying
Niki Scevak, former Jupiter Analyst and current marketing luminary, was strolling down search marketing memory lane when he came across the Stanford Entrepreneurs’ podcast, which contained a reference to one of his slides from his analyst days.
The interesting point that Niki makes, which struck me, is this:
…basically an S-curve that showed spending on search by [...]
Lead Exchange (marketplace) Gains Solid Foundation
LeadPoint, as one of the first lead exchanges or marketplaces, has gained an undeniable foundation in the lead generation market has certainly secured its place in the lead market. Announcing more than 4 million lead trades since its inception in 2004 it continues to demonstrate dramatic growth on both the lead buyer and lead seller [...]
28Feb2008 | Bill Rice | 0 comments | Continued
Buy Leads, Why Buy Lead Management Too?
This is a great question! And since we sell the best lead management at Kaleidico I will refrain from answering the question.
Fortunately, one of the top lead providers out there is pitching it for us. Listen to the latest ZipSearch Radio! show or visit the ZipSearch blog.
BTW, cover your ears when you hear our competitor, [...]
Look for Lead Providers Who Change the Message for the Environment
There is a lot of talk about how the mortgage market has changed. It is certainly obvious that home owners and new home buyers are in a different state of mind. Is your marketing spend and advertising budget reflecting this change?
The best mortgage lead providers are changing their messages to reflect a different market. Seth [...]
Understanding Key to FHA Modernization and Economic Stimulus Bill Opportunities
Like any good marketing or sales puzzle understanding the problem is half of the battle in acquiring new customers. Mortgage lead providers are gearing up there marketing acumen to find these special FHA qualified home buyers and home owners, but are you knowledgeable enough to answer all of these consumers questions?
Thanks to several resources compiled [...]
Lead Providers Help Identify Borrowers Eligible for Jumbo Rate Relief
As the economy continues to show signs of impending recession the Federal government is working hard to stimulate it. The steps most relevant to the mortgage industry are:
Recent Federal Reserve rate cuts, and
The White House’s economic stimulus including increases to conventional loan limits
These actions naturally create an exciting opportunity for a mortgage industry looking for [...]
21Feb2008 | Bill Rice | 0 comments | Continued
Is NexTag Benefiting from Competitor Mortgage Woes?
News is breaking that Mortgage Companies Reduce Online Ad Spending and Mortgage Ad Budgets are Being Cut on the heels of Nielsen Online’s latest online advertising spending survey.
However, I think there may be a more interesting and subtle mortgage lead market story evolving here. As major mortgage online advertising spenders, like Countrywide Financial, Experian Group [...]
LeadCritic talks Mortgage Leads with Owen Raun
If you are thinking about buying mortgage leads or are just looking to tune up your lead management strategy you need to listen to Owen Raun’s latest podcast with LeadCritic. Here are some highlights to listen for:
Did you know the Lead Critic went from the buy side (mortgage lender) to the sell side (lead provider)? [...]
19Feb2008 | Bill Rice | 0 comments | Continued
Why Mortgage Advertising Continues Through Market Downturn
Conventional thinking is that in a market downturn marketing and advertising are some of the first expenses to be cut. However, the current mortgage market may be defying this general wisdom.
Arguably, many of the big mortgage lead buying operations like American Home Mortgage, Ameriquest, and New Century may be gone and thereby reducing short-term aggregate [...]
eBureau Singing the Lead Marketwatch Hymn
Jeff Liebl of eBureau shares his ideas and views on a “credit score” for online leads. There is certainly a rowdy client base that wants this type of evaluation of Internet leads and lead providers. The top question to anyone in this industry is, “who has the best Internet leads?”
I think modeling services are valuable [...]
Who has the best mortgage leads?
This is probably one of the most often asked questions by mortgage lenders and brokers. It seems simple enough and certainly should be measurable. So, why the debate and no definitive answer?
Clearly, the challenge is transparency. With the exception of Lead Marketwatch there is no information or data in the market on which to set [...]
Get the Pulse of the Lead Market at LeadsCon
LeadsCon is the first of its kind show for those interested in lead generation and customer acquisition. Come to The Palms, Last Vegas April 2 - 4, 2008 to meet some of the smartest, most innovative, and successful companies in all of online advertising. Come to LeadsCon to network and learn, and you’ll leave with [...]
10Feb2008 | Bill Rice | 0 comments | Continued
AOL/Advertising.com Looks to Europe for Affiliate Network Platform
Affiliates in the US continue to look for lucrative platforms in an increasingly fiercely competitive landscape. Could the relatively under-developed Internet advertising markets in European be the next fertile entry point?
Jay Weintraub’s analysis of the AOL/Advertising acquisition of buy.at comes to this conclusion. The broader question may be is this a fertile ground for affiliates [...]
Mortgage Lead Glut=Opportunity
E-Loan cuts their affiliate program, LendingTree restructures their affiliate pricing, and LowerMyBills slashes their affiliate pay-outs. What is this trend indicating?
A mortgage lead glut.
Unlike many of the traditional service providers to the mortgage industry (i.e., credit, title, settlement, etc.) Internet mortgage lead generators are in unchartered waters. They have not weathered the cyclical down stroke [...]
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I am in complete agreement with everything Bill says. In the UK market we have experienced a similar phenomenon but ...
I am going to err on the side that some lead providers in happier times were sitting on bloated poor ...
Young Bill... Sorry to disappoint you but I'm not that coy. All positions we've picked up from suffering competitors ...
Thanks for the kind words, Bill. So far, we're seeing predictive modeling able to very effectively segment online ...
Bill
Good insight
I am surprised that some of these lenders have cut their affiliate pay outs, but continue to advertise online, ...
