All Posts Tagged With: "consumertrack"

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Lead Providers Help Identify Borrowers Eligible for Jumbo Rate Relief

As the economy continues to show signs of impending recession the Federal government is working hard to stimulate it. The steps most relevant to the mortgage industry are:

Recent Federal Reserve rate cuts, and
The White House’s economic stimulus including increases to conventional loan limits

These actions naturally create an exciting opportunity for a mortgage industry looking for [...]

21Feb2008 | Bill Rice | 0 comments | Continued
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Why Mortgage Advertising Continues Through Market Downturn

Conventional thinking is that in a market downturn marketing and advertising are some of the first expenses to be cut. However, the current mortgage market may be defying this general wisdom.
Arguably, many of the big mortgage lead buying operations like American Home Mortgage, Ameriquest, and New Century may be gone and thereby reducing short-term aggregate [...]

19Feb2008 | Bill Rice | 0 comments | Continued
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Mortgage Lead Glut=Opportunity

E-Loan cuts their affiliate program, LendingTree restructures their affiliate pricing, and LowerMyBills slashes their affiliate pay-outs. What is this trend indicating?
A mortgage lead glut.
Unlike many of the traditional service providers to the mortgage industry (i.e., credit, title, settlement, etc.) Internet mortgage lead generators are in unchartered waters.  They have not weathered the cyclical down stroke [...]

5Feb2008 | Bill Rice | 0 comments | Continued