All Posts Tagged With: "countrywide"

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Is NexTag Benefiting from Competitor Mortgage Woes?

News is breaking that Mortgage Companies Reduce Online Ad Spending and Mortgage Ad Budgets are Being Cut on the heels of Nielsen Online’s latest online advertising spending survey.
However, I think there may be a more interesting and subtle mortgage lead market story evolving here. As major mortgage online advertising spenders, like Countrywide Financial, Experian Group [...]

20Feb2008 | Bill Rice | 4 comments | Continued
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Why Mortgage Advertising Continues Through Market Downturn

Conventional thinking is that in a market downturn marketing and advertising are some of the first expenses to be cut. However, the current mortgage market may be defying this general wisdom.
Arguably, many of the big mortgage lead buying operations like American Home Mortgage, Ameriquest, and New Century may be gone and thereby reducing short-term aggregate [...]

19Feb2008 | Bill Rice | 0 comments | Continued