All Posts Tagged With: "ftc"

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FTC on Better Mortgage Disclosures

The FTC, as the top federal consumer advocate, is always focused on making certain the consumer is aware of the conditions of any consumer transaction. Unquestionably, a mortgage loan is one of the largest and most complex transaction the average American will ever encounter. However, to what lengths should a mortgage company, or marketing lead [...]

18Feb2008 | Bill Rice | 0 comments | Continued
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ValueClick is FTC’s Latest Truth in Advertising Target

The use of “free” and general efficacy in consumer offers is obviously FTC’s latest enforcement focus. ValueClick is just the latest in settlements around using tantalizing incentive offers in lead generation. Some recent examples include:

Member Source Media 
Adteractive

ValueClick’s FTC settlement of $2.9 million is the largest to date, but is sure not to be the last. [...]

14Feb2008 | Bill Rice | 0 comments | Continued