All Posts Tagged With: "lendingtree"

post thumbnail

Is NexTag Benefiting from Competitor Mortgage Woes?

News is breaking that Mortgage Companies Reduce Online Ad Spending and Mortgage Ad Budgets are Being Cut on the heels of Nielsen Online’s latest online advertising spending survey.
However, I think there may be a more interesting and subtle mortgage lead market story evolving here. As major mortgage online advertising spenders, like Countrywide Financial, Experian Group [...]

20Feb2008 | Bill Rice | 4 comments | Continued
post thumbnail

LeadCritic talks Mortgage Leads with Owen Raun

If you are thinking about buying mortgage leads or are just looking to tune up your lead management strategy you need to listen to Owen Raun’s latest podcast with LeadCritic. Here are some highlights to listen for:

Did you know the Lead Critic went from the buy side (mortgage lender) to the sell side (lead provider)? [...]

19Feb2008 | Bill Rice | 0 comments | Continued
post thumbnail

Why Mortgage Advertising Continues Through Market Downturn

Conventional thinking is that in a market downturn marketing and advertising are some of the first expenses to be cut. However, the current mortgage market may be defying this general wisdom.
Arguably, many of the big mortgage lead buying operations like American Home Mortgage, Ameriquest, and New Century may be gone and thereby reducing short-term aggregate [...]

19Feb2008 | Bill Rice | 0 comments | Continued
post thumbnail

Mortgage Market is still an anchor on IACI earnings

As the battle rages in the IACI boardroom between Barry Diller and Liberty Media the mortgage market is disproportionately affecting IACI’s overall company performance.
Revenue at online mortgage referral unit LendingTree fell by 55 percent to $52.1 million as it dealt with a falling housing market. That unit swung to an operating loss of $508.1 million [...]

6Feb2008 | Bill Rice | 0 comments | Continued
post thumbnail

ex-LendingTree CEO goes NASCAR

Tom Reddin, former CEO of LendingTree, has jumped into the fast lane with a North Carolina based NASCAR company.
On Monday, Reddin, 47, became CEO of Statesville-based Gillett Evernham Motorsports, which runs three cars in NASCAR’s top race circuit. He’ll be responsible for the company’s operations on and off the track.
Apparently, Reddin had an itch to [...]

6Feb2008 | Bill Rice | 0 comments | Continued
post thumbnail

Mortgage Lead Glut=Opportunity

E-Loan cuts their affiliate program, LendingTree restructures their affiliate pricing, and LowerMyBills slashes their affiliate pay-outs. What is this trend indicating?
A mortgage lead glut.
Unlike many of the traditional service providers to the mortgage industry (i.e., credit, title, settlement, etc.) Internet mortgage lead generators are in unchartered waters.  They have not weathered the cyclical down stroke [...]

5Feb2008 | Bill Rice | 0 comments | Continued