All Posts Tagged With: "lowermybills"

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Is NexTag Benefiting from Competitor Mortgage Woes?

News is breaking that Mortgage Companies Reduce Online Ad Spending and Mortgage Ad Budgets are Being Cut on the heels of Nielsen Online’s latest online advertising spending survey.
However, I think there may be a more interesting and subtle mortgage lead market story evolving here. As major mortgage online advertising spenders, like Countrywide Financial, Experian Group [...]

20Feb2008 | Bill Rice | 4 comments | Continued
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Why Mortgage Advertising Continues Through Market Downturn

Conventional thinking is that in a market downturn marketing and advertising are some of the first expenses to be cut. However, the current mortgage market may be defying this general wisdom.
Arguably, many of the big mortgage lead buying operations like American Home Mortgage, Ameriquest, and New Century may be gone and thereby reducing short-term aggregate [...]

19Feb2008 | Bill Rice | 0 comments | Continued
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Experian’s PriceGrabber.com For Sale?

PriceGrabber.com and LowerMyBills.com were hot properties in 2005 when Experian picked up this pair of then strong businesses. However, markets have changed significantly and price comparison websites and mortgage lead generation are beginning to become a consistent financial statement eye sore for Experian investors.
Experian has been reporting sizable losses in there Interactive Division, particularly with [...]

18Feb2008 | Bill Rice | 0 comments | Continued
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Mortgage Lead Glut=Opportunity

E-Loan cuts their affiliate program, LendingTree restructures their affiliate pricing, and LowerMyBills slashes their affiliate pay-outs. What is this trend indicating?
A mortgage lead glut.
Unlike many of the traditional service providers to the mortgage industry (i.e., credit, title, settlement, etc.) Internet mortgage lead generators are in unchartered waters.  They have not weathered the cyclical down stroke [...]

5Feb2008 | Bill Rice | 0 comments | Continued