Today is Tuesday, January 06th, 2009
Bankrate, like most of the Internet advertising market with mortgage market exposure, has missed quarterly earnings estimates. I think the key trend line that needs to be watched is reflected in this statement from Bankrate’s CEO, Thomas Evans:
“It was an unusual quarter in that we had two record months followed by a soft December, when [...]
I am in complete agreement with everything Bill says. In the UK market we have experienced a similar phenomenon but ...
I am going to err on the side that some lead providers in happier times were sitting on bloated poor ...
Young Bill... Sorry to disappoint you but I'm not that coy. All positions we've picked up from suffering competitors ... I generally agree with what you are saying, but as the competition (demand) for this once premium ad positioning will ... You've got to believe that all of the companies mentioned have carefully slashed their ad budgets while, most probably, paying ...
Thanks for the kind words, Bill. So far, we're seeing predictive modeling able to very effectively segment online ...
Bill
Good insight
I am surprised that some of these lenders have cut their affiliate pay outs, but continue to advertise online, ... |
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