All Posts Tagged With: "mortgage leads"
Lead Generation Economics 101
The last couple of weeks, amid the dynamics of the mortgage market, there has been interesting commentary on recession and online ad spending. The contagion effect of the mortgage meltdown is alive and well and creating havoc in the lead generation market.
I thought, since I have had multiple inquiries into my opinion on potential investments [...]
Does Your Lead Provider Do Co-Registration?
Many do and certainly is worth asking the question. The positive and negatives of co-registration has been debated and there are certainly a right way and a wrong way for publishers and advertisers to us this technique.
Here is an excellent primer in co-registration networks and some of the “hidden” things to look for when you [...]
Inflection Points for Search Spending Similar to Lead Buying
Niki Scevak, former Jupiter Analyst and current marketing luminary, was strolling down search marketing memory lane when he came across the Stanford Entrepreneurs’ podcast, which contained a reference to one of his slides from his analyst days.
The interesting point that Niki makes, which struck me, is this:
…basically an S-curve that showed spending on search by [...]
Lead Exchange (marketplace) Gains Solid Foundation
LeadPoint, as one of the first lead exchanges or marketplaces, has gained an undeniable foundation in the lead generation market has certainly secured its place in the lead market. Announcing more than 4 million lead trades since its inception in 2004 it continues to demonstrate dramatic growth on both the lead buyer and lead seller [...]
28Feb2008 | Bill Rice | 0 comments | Continued
Buy Leads, Why Buy Lead Management Too?
This is a great question! And since we sell the best lead management at Kaleidico I will refrain from answering the question.
Fortunately, one of the top lead providers out there is pitching it for us. Listen to the latest ZipSearch Radio! show or visit the ZipSearch blog.
BTW, cover your ears when you hear our competitor, [...]
Look for Lead Providers Who Change the Message for the Environment
There is a lot of talk about how the mortgage market has changed. It is certainly obvious that home owners and new home buyers are in a different state of mind. Is your marketing spend and advertising budget reflecting this change?
The best mortgage lead providers are changing their messages to reflect a different market. Seth [...]
Investors and Advertisers Increasingly Interested in Opportunities Beyond Search
Unquestionably a consumer that searches for “can I refinance my California home under new FHA loan program” makes a great advertising buy and probably a pretty hot mortgage lead. And major buys on primary destination portals like Yahoo! and MSN bring significant lead volume.
But are there opportunities outside of this very competitive market?
Recent investments in [...]
Is NexTag Benefiting from Competitor Mortgage Woes?
News is breaking that Mortgage Companies Reduce Online Ad Spending and Mortgage Ad Budgets are Being Cut on the heels of Nielsen Online’s latest online advertising spending survey.
However, I think there may be a more interesting and subtle mortgage lead market story evolving here. As major mortgage online advertising spenders, like Countrywide Financial, Experian Group [...]
LeadCritic talks Mortgage Leads with Owen Raun
If you are thinking about buying mortgage leads or are just looking to tune up your lead management strategy you need to listen to Owen Raun’s latest podcast with LeadCritic. Here are some highlights to listen for:
Did you know the Lead Critic went from the buy side (mortgage lender) to the sell side (lead provider)? [...]
19Feb2008 | Bill Rice | 0 comments | Continued
Bankrate misses estimates, but remains bullish
Bankrate, like most of the Internet advertising market with mortgage market exposure, has missed quarterly earnings estimates. I think the key trend line that needs to be watched is reflected in this statement from Bankrate’s CEO, Thomas Evans:
“It was an unusual quarter in that we had two record months followed by a soft December, when [...]
Mortgage Market is still an anchor on IACI earnings
As the battle rages in the IACI boardroom between Barry Diller and Liberty Media the mortgage market is disproportionately affecting IACI’s overall company performance.
Revenue at online mortgage referral unit LendingTree fell by 55 percent to $52.1 million as it dealt with a falling housing market. That unit swung to an operating loss of $508.1 million [...]
AOL/Advertising.com Looks to Europe for Affiliate Network Platform
Affiliates in the US continue to look for lucrative platforms in an increasingly fiercely competitive landscape. Could the relatively under-developed Internet advertising markets in European be the next fertile entry point?
Jay Weintraub’s analysis of the AOL/Advertising acquisition of buy.at comes to this conclusion. The broader question may be is this a fertile ground for affiliates [...]
Mortgage Lead Glut=Opportunity
E-Loan cuts their affiliate program, LendingTree restructures their affiliate pricing, and LowerMyBills slashes their affiliate pay-outs. What is this trend indicating?
A mortgage lead glut.
Unlike many of the traditional service providers to the mortgage industry (i.e., credit, title, settlement, etc.) Internet mortgage lead generators are in unchartered waters. They have not weathered the cyclical down stroke [...]
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I am in complete agreement with everything Bill says. In the UK market we have experienced a similar phenomenon but ...
I am going to err on the side that some lead providers in happier times were sitting on bloated poor ...
Young Bill... Sorry to disappoint you but I'm not that coy. All positions we've picked up from suffering competitors ...
Thanks for the kind words, Bill. So far, we're seeing predictive modeling able to very effectively segment online ...
Bill
Good insight
I am surprised that some of these lenders have cut their affiliate pay outs, but continue to advertise online, ...
