All Posts Tagged With: "quicken loans"

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The Cluetrain Manifesto is Modern Marketing

I came across this pointer from Doc Searls blog this morning. It references a professor at Kent State using The Cluetrain Manifesto as core curriculum in his PR course(s).
(By the way, Kent State is a great place to get smart people from. One of our senior software engineers who has been with us since the [...]

6Mar2008 | Bill Rice | 0 comments | Continued
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Why Mortgage Advertising Continues Through Market Downturn

Conventional thinking is that in a market downturn marketing and advertising are some of the first expenses to be cut. However, the current mortgage market may be defying this general wisdom.
Arguably, many of the big mortgage lead buying operations like American Home Mortgage, Ameriquest, and New Century may be gone and thereby reducing short-term aggregate [...]

19Feb2008 | Bill Rice | 0 comments | Continued