Consumers are spending less and less time watching TV and more time surfing the Web. Meanwhile, it occurs to me that people come to the Internet for 5 things: To Learn, To Buy, Find People, Find Opportunity, and Find Hope. Why wouldn't I market here? … [Read more...]
Generating Leads You Can't Work, Become an Affiliate
June 10, 2008 By
More and more I am seeing mortgage brokers and regional lenders generating Internet leads on their own. It is not an easy endeavor and it certainly has little synergy with working a 1003. However, if you happen to have the right technical skills, a strong … [Read more...]
Morning Market Reads
March 21, 2008 By
Friday around the Web in lead generation: FTC swinging big fines (settlements) and changing online lead generation UK mortgage lead marketplace kicks off series on sales best practices Is your online marketing and advertising asking customers to buy? Ever … [Read more...]
eBay Gets Closer to Its Affiliates
March 18, 2008 By
While many mortgage companies and supporting lead generation partners are cutting affiliate programs or pay-outs eBay wants affiliates closer to their business. eBay seems to view their affiliates as a strategic portion of their business model: “Affiliate … [Read more...]
Affiliates Talk About Quality Too
March 10, 2008 By
If you thought discussions of quality where exclusive to lead providers let me help you tune into the affiliate market. Jason Calacanis, who has probably cornered the title of #1 Internet shit stirrer over the last couple of weeks (love him or hate him … [Read more...]
Affiliate Marketing, I Hardly Knew Ye!
March 4, 2008 By
Lead generation is enjoying all of the volatility and uncertainty the mortgage market can dish out. It is often hard to tell if lead providers are sinking or swimming, but there some are certain they are spinning. In covering this turmoil we have talked … [Read more...]
Domains and Domain Registrations Increasingly Valuable Assets
February 26, 2008 By
As I research and prepare for a deep dive series on affiliate marketing I am increasingly intrigued by the complex web of topics that are involved in this marketing discipline. One of the foundational concepts, of course, is the domain name. There are … [Read more...]
Investors and Advertisers Increasingly Interested in Opportunities Beyond Search
February 25, 2008 By
Unquestionably a consumer that searches for "can I refinance my California home under new FHA loan program" makes a great advertising buy and probably a pretty hot mortgage lead. And major buys on primary destination portals like Yahoo! and MSN bring … [Read more...]