Lead Market News, Tips, and Guidance
From the category archives:
It’s coming to the end of the year and no doubt your thoughts are turning to New Years resolutions, goals, and objectives for 2009. Well let me turn you on to a very productive and profitable tip for 2009–LeadsCon 2009!
I don’t promote or advocate a lot of conference, especially for online lead generation. There is [...]
Continue Reading 1 comment Affiliate News, Lead Generation, Lead Market News
Consumers are spending less and less time watching TV and more time surfing the Web. Meanwhile, it occurs to me that people come to the Internet for 5 things: To Learn, To Buy, Find People, Find Opportunity, and Find Hope. Why wouldn’t I market here? The natural follow on question is how do I market [...]
Continue Reading 1 comment Affiliate News, Lead Generation, Selling Leads
More and more I am seeing mortgage brokers and regional lenders generating Internet leads on their own. It is not an easy endeavor and it certainly has little synergy with working a 1003. However, if you happen to have the right technical skills, a strong interest in learning, or maybe a talented Web-savvy friend or [...]
Friday around the Web in lead generation:
FTC swinging big fines (settlements) and changing online lead generation
UK mortgage lead marketplace kicks off series on sales best practices
Is your online marketing and advertising asking customers to buy?
Ever want to ask a top affiliate marketer anything?
Learn to write a better blog for your company
What else should we be [...]
Continue Reading 0 comments Affiliate News, Lead Generation, Lead Market News
While many mortgage companies and supporting lead generation partners are cutting affiliate programs or pay-outs eBay wants affiliates closer to their business.
eBay seems to view their affiliates as a strategic portion of their business model:
“Affiliate partners are central to eBay’s ongoing strategy of improving the user experience and [...]
If you thought discussions of quality where exclusive to lead providers let me help you tune into the affiliate market.
Jason Calacanis, who has probably cornered the title of #1 Internet shit stirrer over the last couple of weeks (love him or hate him he is a great meme/conversation starter), kicked off the discussion with his [...]
Lead generation is enjoying all of the volatility and uncertainty the mortgage market can dish out. It is often hard to tell if lead providers are sinking or swimming, but there some are certain they are spinning. In covering this turmoil we have talked a lot about the major players: Bankrate, LendingTree, LowerMyBills, some of [...]
Continue Reading 0 comments Affiliate News, Lead Generation, Lead Market News
As I research and prepare for a deep dive series on affiliate marketing I am increasingly intrigued by the complex web of topics that are involved in this marketing discipline. One of the foundational concepts, of course, is the domain name.
There are whole companies and industries built around the management and monetization of these increasingly [...]
Continue Reading 1 comment Affiliate News, Lead Generation, Lead Market News
Lead Market News
