Tracking News, Trends, and Best Practices
Aged Internet leads are generated just the same as real-time Internet leads. The only difference is time and that passing of time significantly reduces your leads cost. Aged leads can give your business some unique opportunities and flexibility. If … [Read more...]
Image via Wikipedia Buying leads shouldn’t mean you close down your marketing department. Even more dangerous is turning a deaf ear to the consumer market. Granted lead providers are expert Internet marketers, but like most companies they have risks … [Read more...]
Mike Simonsen has a post over at Altos Research about potentially tough times at LendingTree. His article stresses the concern in their being an incumbent, slow moving old style lead machine that needs volume of traffic to survive. Mike's point was that … [Read more...]
The mortgage market is having a bit of trouble. Was that understated? And it has lead aggregators scrambling for new lead generation niches. Lead Critic has a great post on why providers are moving, which is probably pretty obvious, and a few highlighted … [Read more...]
Join me as I team up with Owen Raun, of the OnlineMortgageBlog, to go behind the scenes of Internet Lead Generation and interview the top leaders in this exciting and ever changing market space. Our first in the series is an interview with Marc Diana, … [Read more...]
AutoByTel released their 2nd quarter earnings report yesterday. While earnings were 12% off from last years numbers, a cursory read would indicate this is just another market indice, and cause for depression among car dealers. Most would see this as a … [Read more...]
The collapse of the mortgage market has rapidly reshaped the face of mortgage lending. Wiped out are top lenders and notable consumer brands like: American Home Mortgage, Ameriquest, Countrywide, IndyMac, New Century, among 271 other closed-for-business … [Read more...]
Equilibrium: def.-The condition of a system in which competing influences are balanced. Time Is the Enemy of Opportunity In any sales pipeline, there are competing influences. The most common influence is time. Time is a competitor of opportunity. When … [Read more...]
Lead management is certainly becoming the new buzz word in CRM. My theory is that it is to obscure the failure of the CRM concept and the budgetary fiascos it has brought to most organizations. As you know, CRM always promised big ROIs and WOW customer … [Read more...]
Have you ever wanted to sit down with the CEO of your lead aggregator or provider and ask a few questions? Recently, I had this opportunity with Payam Zamani of Reply!. I am sure you will enjoy our discussion. It is both interesting and full of insight. … [Read more...]
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