The internet has greatly improved the Real Estate industry. Learn the benefits that online leads are having on improving these companies.
From the category archives:
Buying Leads
Working Real Estate Internet Leads
by nickmartini on June 19, 2009
Targeting Your Customer With Internet Leads
by nickmartini on June 16, 2009
Lead Buying is crucial in today’s economy. Learn how to maximize your ROI on leads with online marketing.
How to Perform Due Diligence on a Lead Provider
by nickmartini on June 11, 2009
These important keys will prevent you from wasting money on bad leads and get you to boost your sales by picking the right leads for your company.
Continue Reading 0 comments Buying Leads, Lead Company, Lead Management
The Basics of Mortgage Leads
by nickmartini on June 10, 2009
The basic tips on the benefits of mortgage leads, how to find them and most importantly putting them to work for your company.
Lead Arbitrage Scam or Entanglements of a Small Industry
by Bill Rice on May 6, 2009
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Truth be told, the Internet lead generation pond is pretty small. The Lead Critic spotlights a recent suit brought by LG Technologies against several former employees and then, as lawsuits tend to do, digs into the deeper pockets of Marc Diana, LeadPoint, and Breakwater Ventures.
I won’t go into all the details here–no one [...]
Continue Reading 0 comments Buying Leads, Lead Company, Lead Market News
LendingTree Enhances Reverse Mortgage Leads Offering
by Bill Rice on March 31, 2009
According to Reverse Mortgage Daily, LendingTree is already enhancing their new reverse mortgage lead offerings:
In early 2009, LendingTree and GetSmart.com announced that their Exchange lenders could begin working with consumers looking for a reverse mortgage. “There is a growing need to serve potential borrowers coming to LendingTree.com and GetSmart.com looking for reverse mortgage options,” [...]
Continue Reading 2 comments Buying Leads, Lead Company, Lead Management, Lead Market News, Selling Leads
Lead Provider Due Diligence, Don’t Forget Consumer Protection
by Bill Rice on February 13, 2009
If you are going to outsource your online marketing to a lead provider–put consumer protection at the top of your due diligence checklist. Protecting consumers online is a FTC hot button and more than one lead provider and marketing agency has felt their sting. Did you know the lead generation practices of these lead providers [...]
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Should You Be Over Buying Leads?
by Bill Rice on January 8, 2009
This seems a peculiar question from a guy that is constantly advocating efficiency and avoiding lead cramming. However, the market is causing some unique opportunities in the market–opportunities that may lead you to consider overbuying leads in the short-term.
There is an enormous amount of mortgage and debt leads being generated online. Everyone is trying to [...]
Continue Reading 0 comments Buying Leads, Lead Generation, Lead Market News
Reply.com Launches “Enhanced Click” Marketplace
by Bill Rice on December 3, 2008
Any publisher or marketing manager big or small knows that purchasing pay-per-click can be expensive and often produces enormous waste. The problem becomes even bigger if you are a small service provider or have a limited geographic or service footprint–you are producing good clicks, but you can’t service or place them.
What if there was a [...]
Continue Reading 3 comments Buying Leads, Lead Company, Lead Market News, Selling Leads
Do You Give Your Lead Provider Sales Performance Data?
by Bill Rice on October 23, 2008
I hear a lot of this, “I wish my lead provider would give me better leads.” And, a fair amount of this, “Customers don’t work the leads the way they should.” However, so often that is all it amounts to–a bunch of under the breathe quibbling.
There are some basic things lead sellers and lead [...]
