Buying Leads

Are You Making These 5 Lead Management Mistakes?

Are you looking to acquire more customers with less leads? That strategy would certainly improve your profit and decrease wasted marketing dollars. Unfortunately, you probably don’t even know how many opportunities you are throwing away every day. Proper sales management will instantly put you on top of every deal and increase the pull-through on your [...]

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Lead Marketwatch Launches State Concentration Lead Widget

Kaleidico is always trying to give you better tools and insights into the internet lead market, helping you to make smarter lead buying decisions. Today, we continue that goal by launching the Lead Marketwatch State Concentration lead widget–look to the right sidebar. As any lead buyer knows state filters can have a significant impact on [...]

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Closed Loop Marketing, Generating the Best Leads

Generating demand and generating buyers are two very different lead experiences for a sales person. Demand generation typically delivers a great conversation that may evolve into something eventually at best and a non-responsive withdrawal at worst. In contrast, buyer generation delivers a lead that is ready to get to business and is just looking for [...]

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Nextag Surges the Charts as the Top Comparison Shopping Engine

Channel Dollar’s report of Nextag’s recent surge in traffic caught my eye. I think this surge is just another indication of NexTag’s aggressive style in a timid market. I reported back in February my opinion that NexTag was feeding on the opportunities forfeited by weakening competitors. I am still in that camp. They continue to [...]

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LendingTree Helps Borrowers and Lenders Find Solutions with a Bigger Vision

LendingTree is pursuing a bold strategy as it spins off from IAC to become an independent, publicly traded organization (Tree.com, Inc., eventually traded as TREE). After going through a painful right-sizing of its traditional mortgage lead generation operations it is now getting bigger, not smaller. The new company Tree.com is building a bigger vision, according [...]

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Don’t Buy Leads, Invest in Leads

You may have thought you couldn’t afford to buy leads. However, I am going to show you a secret that is going to prove you can’t afford not to. So often we go into marketing focused on the initial investment with no consideration of the return or the alternative. ZipSearch’s blog post on investing in mortgage leads [...]

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Lead Buyer Beware of Lists and Cheap Data

It happened again. I got a call from a customer feeling like they got scammed by a lead provider. The pattern is exactly the same and all of our best practices in lead buying were skipped. So, here again in concise form are the simple steps to lead provider due diligence and the red flags [...]

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Mortgage Lead Provider Popularity Contest

Most conversations about mortgage lead providers start with, “they all suck,” but that obviously isn’t true since lead generation is one of the fastest growing advertising segments. So, if there are good ones out there how do I find them? Lead Critic has a creative way–run a popularity contest! I lead with a little jest [...]

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Mortgage Marketing, Does Pay Per Lead Fit Your Mortgage Business?

The mortgage market has been one of the earliest adopters of pay per lead or performance marketing, but is it right for your business? Buying Internet leads is certainly an efficient and predictable way to grow your business, but it will probably only fit with some tailoring.The critical success factors to tailoring a mortgage business [...]

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Top 5 Mortgage Lead Providers of the Week

We have been getting a lot of request from our Lead Buyer Readers to dig (Digg Us, that’s a good idea too) a little deeper into the Lead Provider’s listed in the Top 5 on Lead Marketwatch each week. So, here you go: 5. ZipSearch.com, is a consistent top 5 mortgage lead provider. They are [...]

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