Tracking News, Trends, and Best Practices
Are you looking to acquire more customers with less leads? That strategy would certainly improve your profit and decrease wasted marketing dollars. Unfortunately, you probably don't even know how many opportunities you are throwing away every day. … [Read more...]
Generating demand and generating buyers are two very different lead experiences for a sales person. Demand generation typically delivers a great conversation that may evolve into something eventually at best and a non-responsive withdrawal at worst. … [Read more...]
Channel Dollar's report of Nextag's recent surge in traffic caught my eye. I think this surge is just another indication of NexTag's aggressive style in a timid market. I reported back in February my opinion that NexTag was feeding on the … [Read more...]
You may have thought you couldn't afford to buy leads. However, I am going to show you a secret that is going to prove you can't afford not to. So often we go into marketing focused on the initial investment with no consideration of the return or the … [Read more...]
It happened again. I got a call from a customer feeling like they got scammed by a lead provider. The pattern is exactly the same and all of our best practices in lead buying were skipped. So, here again in concise form are the simple steps to lead … [Read more...]
Most conversations about mortgage lead providers start with, "they all suck," but that obviously isn't true since lead generation is one of the fastest growing advertising segments. So, if there are good ones out there how do I find them? Lead … [Read more...]
