If you are currently buying leads or thinking about starting the top of mind question is always, "Who has the best leads?" There are lots of ways to answer this question and most explanations start with stuff you don't have (especially if you are a … [Read more...]
Stop Using Cost Per Closing to Evaluate Lead Sources
April 9, 2008 By 2 Comments
Lead quality is increasingly front and center for new and existing online lead buyers, but that quickly begs a debate on how to measure quality. One of the metrics that is often quoted by buyers and sellers is cost-per-closing, essentially ROI. Now, … [Read more...]
What Would a Jason Calacanis Mortgage Startup Look Like?
March 24, 2008 By 2 Comments
A pondering post by Jason Calacanis (Mahalo) about a camp to help startup entrepreneurs got me thinking. What would a Calacanis trained entrepreneur's mortgage or real estate business look like? Here is my guess: It would be efficient with it's … [Read more...]
Who Sells FHA Leads?
March 21, 2008 By 2 Comments
LeadCritic has done a little digging and discovered who is generating FHA mortgage leads. Many lead providers are doing a nice job of making sure their marketing approaches filter this increasingly tight niche of qualified borrowers. For example, … [Read more...]
What if I Bought Mortgage Leads in the UK?
March 18, 2008 By 4 Comments
Recently, I have been following the LeadPointUK blog with great interest. Not all lead markets are built or evolve in the same manner. Here are a few notable differences: The UK lead market did not grow up on the "When Banks Compete, You Win" … [Read more...]
Zillow Giving Out Free Mortgage Leads
March 15, 2008 By 1 Comment
Has Zillow gone mad? They are obviously pursuing an innovative path. Zillow is not yet revealing the whole strategy, but here is a peek at what to expect from Zillow Mortgage: "...our new mortgage offering is coming soon. While we’re still … [Read more...]
Finding the Right Lead Provider Starts with You
March 13, 2008 By 1 Comment
Getting a good lead provider, oddly enough, has a lot more to do with you than them. There are a lot of them and most, assuming they are reputable, are following fairly consistent and proven methods of generating quality consumer inquiries. However, … [Read more...]
California FHA Loan Limits: Get Them While Equity is Hot
March 6, 2008 By 3 Comments
Should be a busy weekend for smart mortgage broker and lenders. Bounce this list of CA FHA loan limits off your prospect and past client databases. See if there is someone you can help today. These clients will want you to call! If you are a lead … [Read more...]
