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Lead Company

LendingTree Answers Google Comparison Ads Encroach

by Bill Rice on February 23, 2010

Image via CrunchBase

There is no secret that the tension has been high between LendingTree and Google since the launch of Google Comparison Ads, a venture into mortgage lead generation. And it isn’t unexpected that LendingTree would strategically attempt to parry this entry into a space they have dominated since the beginning of online mortgage lead [...]

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Reply.com Taking a Swing at the IPO Market

by Bill Rice on February 22, 2010

Image via Wikipedia

Reply is taking its lead marketplace to Wall Street. Reply.com announced IPO intentions today—disclosing that they have “filed a registration statement on Form S-1 with the Securities and Exchange Commission for a proposed initial public offering of its common stock.”
Following the lead of Quinstreet, who IPO’d earlier this month, Reply.com will see if [...]

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Pay-Per-Call Heats Up: Google, Ring Revenue, LeadClick

by Bill Rice on February 19, 2010

Image by bitzcelt via Flickr

Ring Revenue, a leading pay-per-call platform for performance marketing, is teaming with lead generation companies like First Advantage Corp’s (Nasdaq: FADV) LeadClick. The value proposition? Enhancing search and landing page listings with phone numbers—making that first contact a little bit easier.
LeadClick Media’s SVP of Marketing, Adrian van Haften, explained that “Ring [...]

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How to Perform Due Diligence on a Lead Provider

by nickmartini on June 11, 2009

These important keys will prevent you from wasting money on bad leads and get you to boost your sales by picking the right leads for your company.

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LearnHub.com – Education Lead Generation on Fire!

by Bill Rice on June 10, 2009

Quite honestly, I am a little embarassed.
At LeadMarketwatch.com we try to keep and eye on the lead generation market and feature all the shiny stars.
However, I have let one of the brightest stars, and a great friend, go unrecognized.
My oversight glared through today when I say John Philip Green’s Facebook message today:
@LearnHub’s unique visitor growth [...]

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Lead Arbitrage Scam or Entanglements of a Small Industry

by Bill Rice on May 6, 2009

Image via Wikipedia

Truth be told, the Internet lead generation pond is pretty small. The Lead Critic spotlights a recent suit brought by LG Technologies against several former employees and then, as lawsuits tend to do, digs into the deeper pockets of Marc Diana, LeadPoint, and Breakwater Ventures.
I won’t go into all the details here–no one [...]

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LendingTree Enhances Reverse Mortgage Leads Offering

by Bill Rice on March 31, 2009

According to Reverse Mortgage Daily, LendingTree is already enhancing their new reverse mortgage lead offerings:
In early 2009, LendingTree and GetSmart.com announced that their Exchange lenders could begin working with consumers looking for a reverse mortgage. “There is a growing need to serve potential borrowers coming to LendingTree.com and GetSmart.com looking for reverse mortgage options,” [...]

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LeadCritic Announces Closed Beta for LeadTrade

by Bill Rice on January 23, 2009

LeadCritic announced a stealth project he has been very quietly working on for over a year–LeadTrade.com. It sounds promising as a solution to a very real and growing problem in the lead generation industry, managing leads.
It is a common problem to those of us passionate about lead management. At the core, this problem is simply [...]

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Reply.com Launches “Enhanced Click” Marketplace

by Bill Rice on December 3, 2008

Any publisher or marketing manager big or small knows that purchasing pay-per-click can be expensive and often produces enormous waste. The problem becomes even bigger if you are a small service provider or have a limited geographic or service footprint–you are producing good clicks, but you can’t service or place them.
What if there was a [...]

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Yahoo to Cut 10%, Watch Bankrate.com

by Bill Rice on October 22, 2008

Yahoo has announced a pending 10 percent reduction in workforce to counter a 64 percent drop in revenue, $54.3 million compared to $151.3 million a year ago. Analyst highlight a rapid detriorating display revenue growth in the weakness.
Yahoo, Bellwether for Bankrate.com?
This made me think Bankrate.com, a notably strong performer in a struggling mortgage lead generation [...]

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