LendingTree Understands Their Brand and Strategy

Mike Simonsen has a post over at Altos Research about potentially tough times at LendingTree. His article stresses the concern in their being an incumbent, slow moving old style lead machine that needs volume of traffic to survive. Mike's point was … [Read more...]

How Does This Still Happen?

Rules? What rules? Get back on the phone!

While Barry Obama may have the audacity to hope, Cory Ruppersberger has the audacity to be stupid. A story in the baltimoresun.com details how young entrepreneurial Cory decided it was a good idea to call people on the National Do Not Call registry … [Read more...]

Why AutoByTel's Loss is Your Gain

AutoByTel released their 2nd quarter earnings report yesterday. While earnings were 12% off from last years numbers, a cursory read would indicate this is just another market indice, and cause for depression among car dealers. Most would see this as … [Read more...]

Q&A with Lead Generation Leadership: Talking with Payam Zamani of Reply!

Have you ever wanted to sit down with the CEO of your lead aggregator or provider and ask a few questions? Recently, I had this opportunity with Payam Zamani of Reply!. I am sure you will enjoy our discussion. It is both interesting and full of … [Read more...]

Bankrate.com Masterful at Managing Investor Expectations

Amid disappointing news that Bankrate.com (RATE) would cut 2008 revenue guidance by 2%, resetting expectations between $164 to $169 million, some analyst are rushing in with rating upgrades. Why? Because Tom Evans is smart and Bankrate.com has a … [Read more...]

Nextag Surges the Charts as the Top Comparison Shopping Engine

NexTag

Channel Dollar's report of Nextag's recent surge in traffic caught my eye. I think this surge is just another indication of NexTag's aggressive style in a timid market. I reported back in February my opinion that NexTag was feeding on the … [Read more...]

BillsIQ Reveals the Secrets of Your Personal Finances

BillsIQ

There are a lot of reasons that the mortgage market is in a mess, but I think one clear influence was and continues to be a lack of customer knowledge. As the mortgage refinance market feasted on historically low rates mortgage lenders (and … [Read more...]

LendingTree Helps Borrowers and Lenders Find Solutions with a Bigger Vision

LendingTree is pursuing a bold strategy as it spins off from IAC to become an independent, publicly traded organization (Tree.com, Inc., eventually traded as TREE). After going through a painful right-sizing of its traditional mortgage lead … [Read more...]

Countrywide CEO Angelo Mozilo Finds Email Disgusting-Me too…

Reply All Angelo Mozilo Email

Reply all: I think it is disgusting when people, maybe not even people (spambots), ask me for things using form emails that makes it impossible to discern if it is a legitimate request or one reply away from 3000 spam emails a day. That applies … [Read more...]

Top 5 Mortgage Lead Providers of the Week

We have been getting a lot of request from our Lead Buyer Readers to dig (Digg Us, that's a good idea too) a little deeper into the Lead Provider's listed in the Top 5 on Lead Marketwatch each week. So, here you go: 5. ZipSearch.com, is a consistent … [Read more...]