Lead Company

LendingTree Uncovers Breach of Lead Data

As reported on Twitter by an early tipster to the Lead Critic, and quickly confirmed by LendingTree in letters to customers and a website FAQ, LendingTree uncovered a breach of internal security that allowed some mortgage lenders unauthorized access to customer qualification forms. This is LendingTree’s description of the incident: Recently, LendingTree learned that several [...]

Read the full article →

Building a Lead Marketplace is Hard, as Zillow is Learning

Zillow has been at the lead marketplace building business for about two weeks, and I bet internally they are saying, “wow this is hard!” Early responders to the Zillow Mortgage Marketplace were easy to categorize, as I pointed out in my Zillow Gets Negative Reviews (from Non-Adopters), outside observers (non-adopters) were pointing out all of [...]

Read the full article →

Lead Generation Industry, You Asked We Delivered

At LeadsCon 2008, there was a lot of interest in closing the loop between lead generation and lead management performance data–seen as a critical success factor for online originations. As you may remember we had this discussion all the way back at Leads2007: TODOs These major themes drove this group to commit to three major [...]

Read the full article →

RushmoreDrive.com Launched

Several weeks ago I got whiff of something new coming out of IAC, RushmoreDrive.com (Rushmore Drive is where the Ballatyne Offices of IAC/Interactive are located). Today it was revealed in an email to me: A vertical search engine for the Black Community. Here is the description from the About Us page: Launched in April 2008, [...]

Read the full article →

Zillow Mortgage Gets Negative Reviews (from Non-Adopters)

I have been following the Zillow Mortgage discussion with great interest. By reserving follow-up to my early commentary in BusinessWeek I have an opportunity to survey the discussion and distill a few important observations: Zillow did something radical The harshest criticisms are from non-participants Smart folks are observing and participating with the intent to learn [...]

Read the full article →

Reply.com Launches Blog and Lead Exchange

Reply.com just launched a new blog and revealed their new lead exchange. It appears the lead marketplace concept is about to get a bit more competitive, with Reply.com being one of two new entrants that I have heard whispers of emerging. The concept of a lead exchange seems simple, but I think the challenge is [...]

Read the full article →

Who Sells FHA Leads?

LeadCritic has done a little digging and discovered who is generating FHA mortgage leads. Many lead providers are doing a nice job of making sure their marketing approaches filter this increasingly tight niche of qualified borrowers. For example, Bills.com just announced their FHA Select and FHA Stimulus Select lead programs that a being generated by [...]

Read the full article →

What if I Bought Mortgage Leads in the UK?

Recently, I have been following the LeadPointUK blog with great interest. Not all lead markets are built or evolve in the same manner. Here are a few notable differences: The UK lead market did not grow up on the “When Banks Compete, You Win” LendingTree consumer mantra The resulting expectation of exclusive leads is subject [...]

Read the full article →

eBay Gets Closer to Its Affiliates

While many mortgage companies and supporting lead generation partners are cutting affiliate programs or pay-outs eBay wants affiliates closer to their business. eBay seems to view their affiliates as a strategic portion of their business model: “Affiliate partners are central to eBay’s ongoing strategy of improving the user experience and increasing engagement,” said Matt Ackley, [...]

Read the full article →

Zillow Giving Out Free Mortgage Leads

Has Zillow gone mad? They are obviously pursuing an innovative path. Zillow is not yet revealing the whole strategy, but here is a peek at what to expect from Zillow Mortgage: “…our new mortgage offering is coming soon. While we’re still several weeks away from an official launch, effective today, lenders can apply to be [...]

Read the full article →

← Previous Entries

Next Entries →