Tracking News, Trends, and Best Practices
Is IAC/Interactive Corp cooking up something new and multi-cultural from the LendingTree Ballantyne offices on Rushmore Drive? The Charlotte Observer seems to have caught wind of something: The site is the first ethnically themed initiative for … [Read more...]
Getting a good lead provider, oddly enough, has a lot more to do with you than them. There are a lot of them and most, assuming they are reputable, are following fairly consistent and proven methods of generating quality consumer inquiries. However, … [Read more...]
Should your ads be asking for feedback? The increasing clamor for quality and increasing conversation marketing makes this a compelling question posed by Steve Rubel over at Micro Persuasion. Have you added a feedback link to your advertising? Would … [Read more...]
PriceGrabber.com and LowerMyBills.com were hot properties in 2005 when Experian picked up this pair of then strong businesses. However, markets have changed significantly and price comparison websites and mortgage lead generation are beginning to … [Read more...]
Bankrate recently completes two acquisitions of InsureMe, Inc. (insureme.com) and Lower Fees, Inc. (feedisclosure.com). It continues a trend of paired acquisitions that included the 4th quarter 2007 purchase of National Card Services, Inc. and … [Read more...]
Bankrate, like most of the Internet advertising market with mortgage market exposure, has missed quarterly earnings estimates. I think the key trend line that needs to be watched is reflected in this statement from Bankrate's CEO, Thomas Evans: "It … [Read more...]
