An increasing number of business entities are actively using blogs as part of their marketing strategy. Why? Blogging is providing them the ability to increase search engine optimization connections with their audience thus encouraging goodwill which in turn helps bring sales.
Marketing through Blogging
It is nothing you have not heard for quite some time now. [...]
From the category archives:
Lead Generation
LeadCritic announced a stealth project he has been very quietly working on for over a year–LeadTrade.com. It sounds promising as a solution to a very real and growing problem in the lead generation industry, managing leads.
It is a common problem to those of us passionate about lead management. At the core, this problem is simply [...]
Continue Reading 2 comments Lead Company, Lead Generation, Lead Management, Lead Market News
This is just an observation, but I thought it was interesting. As I go about my daily read of online news I am noticing a subtle trend: Zillow quoted for market mortgage rate trends a space long dominated by Bankrate.com.
What does this mean in the lead generation business? Here are a few of my thoughts, [...]
Continue Reading 2 comments Lead Generation, Lead Market News
It’s coming to the end of the year and no doubt your thoughts are turning to New Years resolutions, goals, and objectives for 2009. Well let me turn you on to a very productive and profitable tip for 2009–LeadsCon 2009!
I don’t promote or advocate a lot of conference, especially for online lead generation. There is [...]
Continue Reading 1 comment Affiliate News, Lead Generation, Lead Market News
Yahoo has announced a pending 10 percent reduction in workforce to counter a 64 percent drop in revenue, $54.3 million compared to $151.3 million a year ago. Analyst highlight a rapid detriorating display revenue growth in the weakness.
Yahoo, Bellwether for Bankrate.com?
This made me think Bankrate.com, a notably strong performer in a struggling mortgage lead generation [...]
Continue Reading 1 comment Lead Company, Lead Generation, Lead Market News
There is an interesting and lively discussion taking place at LeadCritic.com. The question posed is “Why the Lead Exchange Model Can’t Work.” The premise of the original author’s denouncement of lead exchanges seems to rest on three assumptions: “paper thin margins,” circumvention, and volume. I am not certain that I believe they can’t work. I [...]
