September 4, 2010

Social Media Emerging Factor in Lead Generation

Facebook for Lead Generation

There’s been much debate over the role and impact of social media on lead generation. However, after all the pontification it looks like marketers themselves are taking the plunge. According to a recent Unisfair study of Technology Marketers the … [Read more...]

8 Ways to Become an Expert at Internet Marketing

Guinea_Pig

Image via Wikipedia Can you be an Internet marketing expert? Absolutely. Internet marketing, unlike many skilled trades, surrounds each of us. We see good and we see lots of bad, but we can see it all. That’s really the ironic secrets--there … [Read more...]

Are You Generating Your Own Leads?

Image by kpwerker via Flickr I’m seeing a growing trend of companies generating their own Internet leads. Even those currently buying leads from large lead providers and marketing companies are learning the business. I think there are two major factors … [Read more...]

LendingTree Understands Their Brand and Strategy

Mike Simonsen has a post over at Altos Research about potentially tough times at LendingTree. His article stresses the concern in their being an incumbent, slow moving old style lead machine that needs volume of traffic to survive. Mike's point was that … [Read more...]

Lead Provider Shuffle: Mortgage Leads Out–Debt, Education, Insurance Leads In

The mortgage market is having a bit of trouble. Was that understated? And it has lead aggregators scrambling for new lead generation niches. Lead Critic has a great post on why providers are moving, which is probably pretty obvious, and a few highlighted … [Read more...]

LeadMarketwatch and MortgageOnlineBlog Team Up to Go Behind the Scenes of Lead Generation

Join me as I team up with Owen Raun, of the OnlineMortgageBlog, to go behind the scenes of Internet Lead Generation and interview the top leaders in this exciting and ever changing market space. Our first in the series is an interview with Marc Diana, … [Read more...]

Solving the InfoTube Dilemma for Realtors and Brokers

The InfoTube has practically become a front yard requirement for selling a home. The tube containing a sell sheet detailing the amenities of the home, along with the data on the house is designed to drive more interest, thereby increasing inquiries and … [Read more...]

How Does This Still Happen?

Rules? What rules? Get back on the phone!

While Barry Obama may have the audacity to hope, Cory Ruppersberger has the audacity to be stupid. A story in the baltimoresun.com details how young entrepreneurial Cory decided it was a good idea to call people on the National Do Not Call registry and … [Read more...]

Will a Rapidly Reshaping Mortgage Market Change Mortgage Lead Buying?

The collapse of the mortgage market has rapidly reshaped the face of mortgage lending. Wiped out are top lenders and notable consumer brands like: American Home Mortgage, Ameriquest, Countrywide, IndyMac, New Century, among 271 other closed-for-business … [Read more...]

Q&A with Lead Generation Leadership: Talking with Payam Zamani of Reply!

Have you ever wanted to sit down with the CEO of your lead aggregator or provider and ask a few questions? Recently, I had this opportunity with Payam Zamani of Reply!. I am sure you will enjoy our discussion. It is both interesting and full of insight. … [Read more...]