From the category archives:

Lead Generation

Top 5 Online Lead Generation Ideas I Like

Online lead generation is still in its infancy, but I think it is still in for a major shift in business methodology and structure. Today, most of the lead generation market looks barely a step beyond cost per impression marketing, but we tack on a Web form to improve our traffic monetization. I think this [...]

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Lead Marketwatch Launches State Concentration Lead Widget

Kaleidico is always trying to give you better tools and insights into the internet lead market, helping you to make smarter lead buying decisions. Today, we continue that goal by launching the Lead Marketwatch State Concentration lead widget–look to the right sidebar. As any lead buyer knows state filters can have a significant impact on [...]

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Internet Lead Generation 101-Figuring It Out

Consumers are spending less and less time watching TV and more time surfing the Web. Meanwhile, it occurs to me that people come to the Internet for 5 things: To Learn, To Buy, Find People, Find Opportunity, and Find Hope. Why wouldn’t I market here? The natural follow on question is how do I market [...]

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Closed Loop Marketing, Generating the Best Leads

Generating demand and generating buyers are two very different lead experiences for a sales person. Demand generation typically delivers a great conversation that may evolve into something eventually at best and a non-responsive withdrawal at worst. In contrast, buyer generation delivers a lead that is ready to get to business and is just looking for [...]

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Nextag Surges the Charts as the Top Comparison Shopping Engine

Channel Dollar’s report of Nextag’s recent surge in traffic caught my eye. I think this surge is just another indication of NexTag’s aggressive style in a timid market. I reported back in February my opinion that NexTag was feeding on the opportunities forfeited by weakening competitors. I am still in that camp. They continue to [...]

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BillsIQ Reveals the Secrets of Your Personal Finances

There are a lot of reasons that the mortgage market is in a mess, but I think one clear influence was and continues to be a lack of customer knowledge. As the mortgage refinance market feasted on historically low rates mortgage lenders (and investors) got increasingly exotic with loan products. Yet, customer education did not [...]

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Where Did All the Lead Generators Go?

You may be wondering if I got the question wrong. It seems that over the last year the prevailing question has been about mortgage lenders, not lead providers. However, a recent search for refinance mortgage brought up some interesting results: 100% mortgage lenders and 0% mortgage lead providers. This might tend to indicate that the [...]

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Google Competing With Their Customers?

Certainly the lead generation market has been a significant portion of Google’s growth. Which makes their latest offering a little disconcerting to the community. The new Google Merchant Services (as pointed out by Paul Knag), as launched in the UK as a test market, seems to be directly competing with Google’s mortgage lead generation customers–which [...]

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LendingTree Uncovers Breach of Lead Data

As reported on Twitter by an early tipster to the Lead Critic, and quickly confirmed by LendingTree in letters to customers and a website FAQ, LendingTree uncovered a breach of internal security that allowed some mortgage lenders unauthorized access to customer qualification forms. This is LendingTree’s description of the incident: Recently, LendingTree learned that several [...]

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