The collapse of the mortgage market has rapidly reshaped the face of mortgage lending. Wiped out are top lenders and notable consumer brands like: American Home Mortgage, Ameriquest, Countrywide, IndyMac, New Century, among 271 other … [Read more...]
Top 5 Online Lead Generation Ideas I Like
June 23, 2008 By 1 Comment
Online lead generation is still in its infancy, but I think it is still in for a major shift in business methodology and structure. Today, most of the lead generation market looks barely a step beyond cost per impression marketing, but we tack on a … [Read more...]
Internet Lead Generation 101-Figuring It Out
June 16, 2008 By 1 Comment
Consumers are spending less and less time watching TV and more time surfing the Web. Meanwhile, it occurs to me that people come to the Internet for 5 things: To Learn, To Buy, Find People, Find Opportunity, and Find Hope. Why wouldn't I market here? … [Read more...]
Closed Loop Marketing, Generating the Best Leads
June 14, 2008 By Leave a Comment
Generating demand and generating buyers are two very different lead experiences for a sales person. Demand generation typically delivers a great conversation that may evolve into something eventually at best and a non-responsive withdrawal at worst. … [Read more...]
Nextag Surges the Charts as the Top Comparison Shopping Engine
June 12, 2008 By 1 Comment
Channel Dollar's report of Nextag's recent surge in traffic caught my eye. I think this surge is just another indication of NexTag's aggressive style in a timid market. I reported back in February my opinion that NexTag was feeding on the … [Read more...]
BillsIQ Reveals the Secrets of Your Personal Finances
June 11, 2008 By 2 Comments
There are a lot of reasons that the mortgage market is in a mess, but I think one clear influence was and continues to be a lack of customer knowledge. As the mortgage refinance market feasted on historically low rates mortgage lenders (and … [Read more...]
Where Did All the Lead Generators Go?
June 3, 2008 By 5 Comments
You may be wondering if I got the question wrong. It seems that over the last year the prevailing question has been about mortgage lenders, not lead providers. However, a recent search for refinance mortgage brought up some interesting … [Read more...]
