Tracking News, Trends, and Best Practices
Certainly the lead generation market has been a significant portion of Google's growth. Which makes their latest offering a little disconcerting to the community. The new Google Merchant Services (as pointed out by Paul Knag), as launched in the UK … [Read more...]
As reported on Twitter by an early tipster to the Lead Critic, and quickly confirmed by LendingTree in letters to customers and a website FAQ, LendingTree uncovered a breach of internal security that allowed some mortgage lenders unauthorized access … [Read more...]
Zillow has been at the lead marketplace building business for about two weeks, and I bet internally they are saying, "wow this is hard!" Early responders to the Zillow Mortgage Marketplace were easy to categorize, as I pointed out in my Zillow Gets … [Read more...]
At LeadsCon 2008, there was a lot of interest in closing the loop between lead generation and lead management performance data--seen as a critical success factor for online originations. As you may remember we had this discussion all the way back at … [Read more...]
Several weeks ago I got whiff of something new coming out of IAC, RushmoreDrive.com (Rushmore Drive is where the Ballatyne Offices of IAC/Interactive are located). Today it was revealed in an email to me: A vertical search engine for the Black … [Read more...]
Lead quality is increasingly front and center for new and existing online lead buyers, but that quickly begs a debate on how to measure quality. One of the metrics that is often quoted by buyers and sellers is cost-per-closing, essentially ROI. Now, … [Read more...]
I remember the first time I went to my Dad's laboratory at the University of Kentucky and he showed me the magic of looking very closely at common everyday objects. You see, he had a scanning electron microscope and things you would think as simple … [Read more...]
I have been following the Zillow Mortgage discussion with great interest. By reserving follow-up to my early commentary in BusinessWeek I have an opportunity to survey the discussion and distill a few important observations: Zillow did something … [Read more...]
Reply.com just launched a new blog and revealed their new lead exchange. It appears the lead marketplace concept is about to get a bit more competitive, with Reply.com being one of two new entrants that I have heard whispers of emerging. The concept … [Read more...]
We live in unique times. We are increasingly connected to the Internet. That connection is increasing social. That social connectivity is community. The question becomes are you still trying to gather customers and make sales? Or are you creating a … [Read more...]
