Have all of the real estate agents and brokers in your community lost faith and closed up shop? What happened to all of the local real estate ads in your local newspaper? According to a new report from Borell Associates, they have moved their real … [Read more...]
Nature or Nurture? Debating Math or Conversation in Advertising.
March 25, 2008 By Leave a Comment
ESPN's move to kick ad networks out of their premium content and brand has sparked several classic debates about publisher monetization. What is the best, and most profitable, way to monetize your content? There are certainly two strong positions to … [Read more...]
What Would a Jason Calacanis Mortgage Startup Look Like?
March 24, 2008 By 2 Comments
A pondering post by Jason Calacanis (Mahalo) about a camp to help startup entrepreneurs got me thinking. What would a Calacanis trained entrepreneur's mortgage or real estate business look like? Here is my guess: It would be efficient with it's … [Read more...]
Morning Market Reads
March 21, 2008 By Leave a Comment
Friday around the Web in lead generation: FTC swinging big fines (settlements) and changing online lead generation UK mortgage lead marketplace kicks off series on sales best practices Is your online marketing and advertising asking customers to … [Read more...]
Zillow Giving Out Free Mortgage Leads
March 15, 2008 By 1 Comment
Has Zillow gone mad? They are obviously pursuing an innovative path. Zillow is not yet revealing the whole strategy, but here is a peek at what to expect from Zillow Mortgage: "...our new mortgage offering is coming soon. While we’re still … [Read more...]
Does Your Ad Ask For Feedback?
March 11, 2008 By Leave a Comment
Should your ads be asking for feedback? The increasing clamor for quality and increasing conversation marketing makes this a compelling question posed by Steve Rubel over at Micro Persuasion. Have you added a feedback link to your advertising? Would … [Read more...]
Affiliates Talk About Quality Too
March 10, 2008 By 7 Comments
If you thought discussions of quality where exclusive to lead providers let me help you tune into the affiliate market. Jason Calacanis, who has probably cornered the title of #1 Internet shit stirrer over the last couple of weeks (love him or hate … [Read more...]
The Cluetrain Manifesto is Modern Marketing
March 6, 2008 By 1 Comment
I came across this pointer from Doc Searls blog this morning. It references a professor at Kent State using The Cluetrain Manifesto as core curriculum in his PR course(s). (By the way, Kent State is a great place to get smart people from. One of our … [Read more...]
California FHA Loan Limits: Get Them While Equity is Hot
March 6, 2008 By 4 Comments
Should be a busy weekend for smart mortgage broker and lenders. Bounce this list of CA FHA loan limits off your prospect and past client databases. See if there is someone you can help today. These clients will want you to call! If you are a lead … [Read more...]
Affiliate Marketing, I Hardly Knew Ye!
March 4, 2008 By Leave a Comment
Lead generation is enjoying all of the volatility and uncertainty the mortgage market can dish out. It is often hard to tell if lead providers are sinking or swimming, but there some are certain they are spinning. In covering this turmoil we have … [Read more...]
