Lead management is certainly becoming the new buzz word in CRM. My theory is that it is to obscure the failure of the CRM concept and the budgetary fiascos it has brought to most organizations. As you know, CRM always promised big ROIs and WOW customer … [Read more...]
What is the Promise of Lead Management?
July 28, 2008 By Bill Rice
Filed Under: Buying Leads, Lead Management Tagged With: Lead Generation, Lead Management, lead management software
Are You Making These 5 Lead Management Mistakes?
July 2, 2008 By Bill Rice
Are you looking to acquire more customers with less leads? That strategy would certainly improve your profit and decrease wasted marketing dollars. Unfortunately, you probably don't even know how many opportunities you are throwing away every day. Proper … [Read more...]
Filed Under: Buying Leads, Lead Management Tagged With: crm, get my next lead, Lead Management, lead management software, sales
Closed Loop Marketing, Generating the Best Leads
June 14, 2008 By Bill Rice
Generating demand and generating buyers are two very different lead experiences for a sales person. Demand generation typically delivers a great conversation that may evolve into something eventually at best and a non-responsive withdrawal at worst. In … [Read more...]
Filed Under: Buying Leads, Lead Generation, Lead Management Tagged With: closed loop marketing, Lead Management, lead management software, marketing, sales