by Bill Rice on March 16, 2010
Michael Ferree, over at Lead Critic, caught some of my snark when he pinged me on Twitter for my thoughts on lead quality. I can’t think of a topic that is more over exposed and more distracting to sales performance. We have sliced it and diced it a million different ways.
We have one, [...]
If you liked this post please sign-up for the RSS feed or get updates via email.
If you Twitter: Follow me @billrice.
Want more information about Kaleidico's lead management software or services call 866.667.5253 or visit www.kaleidico.com.
by Bill Rice on February 19, 2010
Image by bitzcelt via Flickr
Ring Revenue, a leading pay-per-call platform for performance marketing, is teaming with lead generation companies like First Advantage Corp’s (Nasdaq: FADV) LeadClick. The value proposition? Enhancing search and landing page listings with phone numbers—making that first contact a little bit easier.
LeadClick Media’s SVP of Marketing, Adrian van Haften, explained that “Ring [...]
If you liked this post please sign-up for the RSS feed or get updates via email.
If you Twitter: Follow me @billrice.
Want more information about Kaleidico's lead management software or services call 866.667.5253 or visit www.kaleidico.com.
by nickmartini on July 23, 2009
Some people in sales think a lead is a name from a list. That’s not correct. A name from a list is not a lead–it’s a suspect, a total stranger and it does not matter if they meet some criteria (e.g. age, occupation, net worth). A true lead meets your criteria AND has expressed interest [...]
If you liked this post please sign-up for the RSS feed or get updates via email.
If you Twitter: Follow me @billrice.
Want more information about Kaleidico's lead management software or services call 866.667.5253 or visit www.kaleidico.com.
by nickmartini on June 11, 2009
These important keys will prevent you from wasting money on bad leads and get you to boost your sales by picking the right leads for your company.
If you liked this post please sign-up for the RSS feed or get updates via email.
If you Twitter: Follow me @billrice.
Want more information about Kaleidico's lead management software or services call 866.667.5253 or visit www.kaleidico.com.
by nickmartini on June 8, 2009
If you’re running your own company, chances are the day to day operations can be very time consuming, and this leads to a situation where one department may not get as much attention as it should. In many cases, this means that marketing suffers, and this is one area that you do not want to [...]
If you liked this post please sign-up for the RSS feed or get updates via email.
If you Twitter: Follow me @billrice.
Want more information about Kaleidico's lead management software or services call 866.667.5253 or visit www.kaleidico.com.
by Bill Rice on April 22, 2009
Online lead generation has always been a high intent media for advertisers. The Internet gives marketers a rare ability to directly interact and take immediate response from an interested consumer. Unfortunately, the second leg of that journey from consumer intent to consumer fulfillment is very broken.
Internet consumers expect the same immediate response they gave the [...]
If you liked this post please sign-up for the RSS feed or get updates via email.
If you Twitter: Follow me @billrice.
Want more information about Kaleidico's lead management software or services call 866.667.5253 or visit www.kaleidico.com.
by Bill Rice on March 31, 2009
According to Reverse Mortgage Daily, LendingTree is already enhancing their new reverse mortgage lead offerings:
In early 2009, LendingTree and GetSmart.com announced that their Exchange lenders could begin working with consumers looking for a reverse mortgage. “There is a growing need to serve potential borrowers coming to LendingTree.com and GetSmart.com looking for reverse mortgage options,” [...]
If you liked this post please sign-up for the RSS feed or get updates via email.
If you Twitter: Follow me @billrice.
Want more information about Kaleidico's lead management software or services call 866.667.5253 or visit www.kaleidico.com.
by Bill Rice on February 13, 2009
If you are going to outsource your online marketing to a lead provider–put consumer protection at the top of your due diligence checklist. Protecting consumers online is a FTC hot button and more than one lead provider and marketing agency has felt their sting. Did you know the lead generation practices of these lead providers [...]
If you liked this post please sign-up for the RSS feed or get updates via email.
If you Twitter: Follow me @billrice.
Want more information about Kaleidico's lead management software or services call 866.667.5253 or visit www.kaleidico.com.
by Bill Rice on January 23, 2009
LeadCritic announced a stealth project he has been very quietly working on for over a year–LeadTrade.com. It sounds promising as a solution to a very real and growing problem in the lead generation industry, managing leads.
It is a common problem to those of us passionate about lead management. At the core, this problem is simply [...]
If you liked this post please sign-up for the RSS feed or get updates via email.
If you Twitter: Follow me @billrice.
Want more information about Kaleidico's lead management software or services call 866.667.5253 or visit www.kaleidico.com.
