September 4, 2010

‘Free’ Credit Report Internet Websites Get FTC Warning

Credit Reporting Websites

The Federal Trade Commission has issued warnings to 18 websites offering "free" credit reports and pokes a little fun at some of these providers popular advertising. The FTC's press release, announcing the warnings, states its expectations that … [Read more...]

Where is the Debt Lead Market Headed?

FTC Building

Image via Wikipedia I would be misleading you if I suggested I knew where the debt industry will land. But I am certain that mounting debt settlement legislation and FTC tightening and targeting regulation aimed at debt settlement companies, will … [Read more...]

Forecasting the Lead Market. It’s the Economy, Stupid!

Lead Generation Traffic Trends

Image by c.e.andersen via Flickr I've had several clients recently ask me the same question: "Where's the lead market headed next?" Well, I'm no soothsayer or seer, but I think these kind of trends are pretty easy to breakdown into reasonable predictions. … [Read more...]

LendingTree Understands Their Brand and Strategy

Mike Simonsen has a post over at Altos Research about potentially tough times at LendingTree. His article stresses the concern in their being an incumbent, slow moving old style lead machine that needs volume of traffic to survive. Mike's point was that … [Read more...]

Loan Modification Leads, The New Mortgage Refinance

Lots of borrowers are in mortgage loans that considering home values, economic conditions, or ignorance is about to run them into a catastrophic personal financial meltdown. This is a market that really needs professional help--this could be your opportunity. … [Read more...]

Lead Provider Shuffle: Mortgage Leads Out–Debt, Education, Insurance Leads In

The mortgage market is having a bit of trouble. Was that understated? And it has lead aggregators scrambling for new lead generation niches. Lead Critic has a great post on why providers are moving, which is probably pretty obvious, and a few highlighted … [Read more...]

LeadMarketwatch and MortgageOnlineBlog Team Up to Go Behind the Scenes of Lead Generation

Join me as I team up with Owen Raun, of the OnlineMortgageBlog, to go behind the scenes of Internet Lead Generation and interview the top leaders in this exciting and ever changing market space. Our first in the series is an interview with Marc Diana, … [Read more...]

I.O.U.S.A. Squeezes the Balloon Towards The Federal Deficit

I just got back from screening the film I.O.U.S.A., complete with a live roundtable discussion following that included Warren Buffett, CEO of Berkshire Hathaway; William Niskanen, chairman of the CATO Institute; Bill Novelli, CEO of AARP; Pete Peterson, … [Read more...]

Will a Rapidly Reshaping Mortgage Market Change Mortgage Lead Buying?

The collapse of the mortgage market has rapidly reshaped the face of mortgage lending. Wiped out are top lenders and notable consumer brands like: American Home Mortgage, Ameriquest, Countrywide, IndyMac, New Century, among 271 other closed-for-business … [Read more...]

Bankrate.com Masterful at Managing Investor Expectations

Amid disappointing news that Bankrate.com (RATE) would cut 2008 revenue guidance by 2%, resetting expectations between $164 to $169 million, some analyst are rushing in with rating upgrades. Why? Because Tom Evans is smart and Bankrate.com has a sturdy … [Read more...]