Lead Market News, Tips, and Guidance
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There is no secret that the tension has been high between LendingTree and Google since the launch of Google Comparison Ads, a venture into mortgage lead generation. And it isn’t unexpected that LendingTree would strategically attempt to parry this entry into a space they have dominated since the beginning of online mortgage lead [...]
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Reply is taking its lead marketplace to Wall Street. Reply.com announced IPO intentions today—disclosing that they have “filed a registration statement on Form S-1 with the Securities and Exchange Commission for a proposed initial public offering of its common stock.”
Following the lead of Quinstreet, who IPO’d earlier this month, Reply.com will see if [...]
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LeadCritic announced a stealth project he has been very quietly working on for over a year–LeadTrade.com. It sounds promising as a solution to a very real and growing problem in the lead generation industry, managing leads.
It is a common problem to those of us passionate about lead management. At the core, this problem is simply [...]
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Lead Market News
