The collapse of the mortgage market has rapidly reshaped the face of mortgage lending. Wiped out are top lenders and notable consumer brands like: American Home Mortgage, Ameriquest, Countrywide, IndyMac, New Century, among 271 other … [Read more...]
Bankrate.com Masterful at Managing Investor Expectations
July 8, 2008 By 1 Comment
Amid disappointing news that Bankrate.com (RATE) would cut 2008 revenue guidance by 2%, resetting expectations between $164 to $169 million, some analyst are rushing in with rating upgrades. Why? Because Tom Evans is smart and Bankrate.com has a … [Read more...]
Top 5 Online Lead Generation Ideas I Like
June 23, 2008 By 1 Comment
Online lead generation is still in its infancy, but I think it is still in for a major shift in business methodology and structure. Today, most of the lead generation market looks barely a step beyond cost per impression marketing, but we tack on a … [Read more...]
BillsIQ Reveals the Secrets of Your Personal Finances
June 11, 2008 By 2 Comments
There are a lot of reasons that the mortgage market is in a mess, but I think one clear influence was and continues to be a lack of customer knowledge. As the mortgage refinance market feasted on historically low rates mortgage lenders (and … [Read more...]
Google Competing With Their Customers?
June 2, 2008 By 2 Comments
Certainly the lead generation market has been a significant portion of Google's growth. Which makes their latest offering a little disconcerting to the community. The new Google Merchant Services (as pointed out by Paul Knag), as launched in the UK … [Read more...]
Countrywide CEO Angelo Mozilo Finds Email Disgusting-Me too…
May 22, 2008 By 2 Comments
Reply all: I think it is disgusting when people, maybe not even people (spambots), ask me for things using form emails that makes it impossible to discern if it is a legitimate request or one reply away from 3000 spam emails a day. That applies … [Read more...]
Mortgage Lead Provider Popularity Contest
May 20, 2008 By Leave a Comment
Most conversations about mortgage lead providers start with, "they all suck," but that obviously isn't true since lead generation is one of the fastest growing advertising segments. So, if there are good ones out there how do I find them? Lead … [Read more...]
