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Lead Market News

Top 5 Online Lead Generation Ideas I Like

Online lead generation is still in its infancy, but I think it is still in for a major shift in business methodology and structure. Today, most of the lead generation market looks barely a step beyond cost per impression marketing, but we tack on a Web form to improve our traffic monetization. I think this [...]

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Lead Marketwatch Launches State Concentration Lead Widget

Kaleidico is always trying to give you better tools and insights into the internet lead market, helping you to make smarter lead buying decisions. Today, we continue that goal by launching the Lead Marketwatch State Concentration lead widget–look to the right sidebar. As any lead buyer knows state filters can have a significant impact on [...]

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BillsIQ Reveals the Secrets of Your Personal Finances

There are a lot of reasons that the mortgage market is in a mess, but I think one clear influence was and continues to be a lack of customer knowledge. As the mortgage refinance market feasted on historically low rates mortgage lenders (and investors) got increasingly exotic with loan products. Yet, customer education did not [...]

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LendingTree Helps Borrowers and Lenders Find Solutions with a Bigger Vision

LendingTree is pursuing a bold strategy as it spins off from IAC to become an independent, publicly traded organization (Tree.com, Inc., eventually traded as TREE). After going through a painful right-sizing of its traditional mortgage lead generation operations it is now getting bigger, not smaller. The new company Tree.com is building a bigger vision, according [...]

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Google Competing With Their Customers?

Certainly the lead generation market has been a significant portion of Google’s growth. Which makes their latest offering a little disconcerting to the community. The new Google Merchant Services (as pointed out by Paul Knag), as launched in the UK as a test market, seems to be directly competing with Google’s mortgage lead generation customers–which [...]

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Countrywide CEO Angelo Mozilo Finds Email Disgusting-Me too…

Reply all: I think it is disgusting when people, maybe not even people (spambots), ask me for things using form emails that makes it impossible to discern if it is a legitimate request or one reply away from 3000 spam emails a day. That applies equally to unfortunate people with money trapped in Nigerian bank [...]

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Mortgage Lead Provider Popularity Contest

Most conversations about mortgage lead providers start with, “they all suck,” but that obviously isn’t true since lead generation is one of the fastest growing advertising segments. So, if there are good ones out there how do I find them? Lead Critic has a creative way–run a popularity contest!  I lead with a little jest [...]

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Top 5 Mortgage Lead Providers of the Week

We have been getting a lot of request from our Lead Buyer Readers to dig (Digg Us, that’s a good idea too) a little deeper into the Lead Provider’s listed in the Top 5 on Lead Marketwatch each week. So, here you go: 5. ZipSearch.com, is a consistent top 5 mortgage lead provider. They are [...]

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Lawyers Sending Letters to Bloggers Always Ends Badly

You would think that the precedent of, “how lawyers sending letters to bloggers without grounds, spins crisis out of control,” would be mainline reading in law schools and professional journals these days. But, unfortunately for LendingTree they are retracing notoriously disastrous ground. When I was tipped off about the LendingTree security breach and went to [...]

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LendingTree Uncovers Breach of Lead Data

As reported on Twitter by an early tipster to the Lead Critic, and quickly confirmed by LendingTree in letters to customers and a website FAQ, LendingTree uncovered a breach of internal security that allowed some mortgage lenders unauthorized access to customer qualification forms. This is LendingTree’s description of the incident: Recently, LendingTree learned that several [...]

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