You would think that the precedent of, "how lawyers sending letters to bloggers without grounds, spins crisis out of control," would be mainline reading in law schools and professional journals these days. But, unfortunately for LendingTree they are … [Read more...]
LendingTree Uncovers Breach of Lead Data
April 22, 2008 By 2 Comments
As reported on Twitter by an early tipster to the Lead Critic, and quickly confirmed by LendingTree in letters to customers and a website FAQ, LendingTree uncovered a breach of internal security that allowed some mortgage lenders unauthorized access … [Read more...]
Building a Lead Marketplace is Hard, as Zillow is Learning
April 18, 2008 By 3 Comments
Zillow has been at the lead marketplace building business for about two weeks, and I bet internally they are saying, "wow this is hard!" Early responders to the Zillow Mortgage Marketplace were easy to categorize, as I pointed out in my Zillow Gets … [Read more...]
FREE Lead Management, It’s that important
April 15, 2008 By 3 Comments
If you were at LeadsCon you were probably waiting for this... Today, Kaleidico launches in closed beta a free lead management system built on Twitter--SalesTwit! The premise is simple, built on the following observations: Most sales occur outside … [Read more...]
Watching Mortgage Risk in Motion
April 15, 2008 By 2 Comments
Many have watched in amazement as the mortgage industry has dramatically imploded. It is tracked like a body count on websites like the The Mortgage Lender Implode-O-Meter and each new melt down is a grand surprise. However, I was just pointed to a … [Read more...]
Lead Generation Industry, You Asked We Delivered
April 10, 2008 By Leave a Comment
At LeadsCon 2008, there was a lot of interest in closing the loop between lead generation and lead management performance data--seen as a critical success factor for online originations. As you may remember we had this discussion all the way back at … [Read more...]
RushmoreDrive.com Launched
April 10, 2008 By Leave a Comment
Several weeks ago I got whiff of something new coming out of IAC, RushmoreDrive.com (Rushmore Drive is where the Ballatyne Offices of IAC/Interactive are located). Today it was revealed in an email to me: A vertical search engine for the Black … [Read more...]
LeadsCon: Internet Lead Market Up-close
April 8, 2008 By Leave a Comment
I remember the first time I went to my Dad's laboratory at the University of Kentucky and he showed me the magic of looking very closely at common everyday objects. You see, he had a scanning electron microscope and things you would think as simple … [Read more...]
Zillow Mortgage Gets Negative Reviews (from Non-Adopters)
April 7, 2008 By 5 Comments
I have been following the Zillow Mortgage discussion with great interest. By reserving follow-up to my early commentary in BusinessWeek I have an opportunity to survey the discussion and distill a few important observations: Zillow did something … [Read more...]
Reply.com Launches Blog and Lead Exchange
April 3, 2008 By 2 Comments
Reply.com just launched a new blog and revealed their new lead exchange. It appears the lead marketplace concept is about to get a bit more competitive, with Reply.com being one of two new entrants that I have heard whispers of emerging. The concept … [Read more...]
