Tracking News, Trends, and Best Practices
We live in unique times. We are increasingly connected to the Internet. That connection is increasing social. That social connectivity is community. The question becomes are you still trying to gather customers and make sales? Or are you creating a … [Read more...]
Client loyalty takes on a whole new reality with Quicken Loans' Qtopia. Developed using synergies with ePrize (another Dan Gilbert investment) Stepping outside the mundane paradigm of email blasts, online newsletters, and birthday cards Qtopia … [Read more...]
ESPN's move to kick ad networks out of their premium content and brand has sparked several classic debates about publisher monetization. What is the best, and most profitable, way to monetize your content? There are certainly two strong positions to … [Read more...]
A pondering post by Jason Calacanis (Mahalo) about a camp to help startup entrepreneurs got me thinking. What would a Calacanis trained entrepreneur's mortgage or real estate business look like? Here is my guess: It would be efficient with it's … [Read more...]
Friday around the Web in lead generation: FTC swinging big fines (settlements) and changing online lead generation UK mortgage lead marketplace kicks off series on sales best practices Is your online marketing and advertising asking customers to … [Read more...]
LeadCritic has done a little digging and discovered who is generating FHA mortgage leads. Many lead providers are doing a nice job of making sure their marketing approaches filter this increasingly tight niche of qualified borrowers. For example, … [Read more...]
Here are some quick reads to get you oriented in a crazy week of market change: Mahalo: Subprime News BlownMortgage.com: Fed Cuts Rates .75%-Running out of Ammo? MediaPost: FTC Sending Million Dollar Messages Against Deceptive … [Read more...]
Recently, I have been following the LeadPointUK blog with great interest. Not all lead markets are built or evolve in the same manner. Here are a few notable differences: The UK lead market did not grow up on the "When Banks Compete, You Win" … [Read more...]
Has Zillow gone mad? They are obviously pursuing an innovative path. Zillow is not yet revealing the whole strategy, but here is a peek at what to expect from Zillow Mortgage: "...our new mortgage offering is coming soon. While we’re still … [Read more...]
