by Bill Rice on March 31, 2009
According to Reverse Mortgage Daily, LendingTree is already enhancing their new reverse mortgage lead offerings:
In early 2009, LendingTree and GetSmart.com announced that their Exchange lenders could begin working with consumers looking for a reverse mortgage. “There is a growing need to serve potential borrowers coming to LendingTree.com and GetSmart.com looking for reverse mortgage options,” [...]
by Bill Rice on December 3, 2008
Any publisher or marketing manager big or small knows that purchasing pay-per-click can be expensive and often produces enormous waste. The problem becomes even bigger if you are a small service provider or have a limited geographic or service footprint–you are producing good clicks, but you can’t service or place them.
What if there was a [...]
by Bill Rice on September 30, 2008
I have bought a lot of LendingTree leads over the years. I currently own a CRM software company that is a LendingTree preferred lead management provider.
I know LendingTree leads.
I am about to give away the secret to why LendingTree consistently produces some of the best converting leads on the market.
LendingTree has been the soul practitioner [...]
by keithburwell on September 4, 2008
A recent article in Automotive News discusses how GM is beginning to send tire and accessories leads which have been collected online to dealerships across the country. Here’s a few reasons why this is only going to get bigger and broader.
There was a time that online leads were only cost effective if the item [...]
by keithburwell on August 29, 2008
Mike Simonsen has a post over at Altos Research about potentially tough times at LendingTree. His article stresses the concern in their being an incumbent, slow moving old style lead machine that needs volume of traffic to survive. Mike’s point was that while Tree (as it is now known) has several decent web properties [...]
by Bill Rice on August 28, 2008
Lots of borrowers are in mortgage loans that considering home values, economic conditions, or ignorance is about to run them into a catastrophic personal financial meltdown. This is a market that really needs professional help–this could be your opportunity. And loan modification leads may be the marketing plan. FDIC Loan Modification Plan The [...]
by Bill Rice on August 27, 2008
The mortgage market is having a bit of trouble. Was that understated? And it has lead aggregators scrambling for new lead generation niches. Lead Critic has a great post on why providers are moving, which is probably pretty obvious, and a few highlighted players. But, I want to take you a little closer to who [...]
by Bill Rice on July 22, 2008
Have you ever wanted to sit down with the CEO of your lead aggregator or provider and ask a few questions? Recently, I had this opportunity with Payam Zamani of Reply!.
I am sure you will enjoy our discussion. It is both interesting and full of insight. The market is certainly changing and I asked [...]
by Bill Rice on June 16, 2008
Consumers are spending less and less time watching TV and more time surfing the Web. Meanwhile, it occurs to me that people come to the Internet for 5 things: To Learn, To Buy, Find People, Find Opportunity, and Find Hope. Why wouldn’t I market here? The natural follow on question is how do I market [...]
by Bill Rice on June 10, 2008
More and more I am seeing mortgage brokers and regional lenders generating Internet leads on their own. It is not an easy endeavor and it certainly has little synergy with working a 1003. However, if you happen to have the right technical skills, a strong interest in learning, or maybe a talented Web-savvy friend or [...]
