Mike Simonsen has a post over at Altos Research about potentially tough times at LendingTree. His article stresses the concern in their being an incumbent, slow moving old style lead machine that needs volume of traffic to survive. Mike's point was that … [Read more...]
Internet Lead Generation 101-Figuring It Out
June 16, 2008 By
Consumers are spending less and less time watching TV and more time surfing the Web. Meanwhile, it occurs to me that people come to the Internet for 5 things: To Learn, To Buy, Find People, Find Opportunity, and Find Hope. Why wouldn't I market here? … [Read more...]
Generating Leads You Can't Work, Become an Affiliate
June 10, 2008 By
More and more I am seeing mortgage brokers and regional lenders generating Internet leads on their own. It is not an easy endeavor and it certainly has little synergy with working a 1003. However, if you happen to have the right technical skills, a strong … [Read more...]
What if I Bought Mortgage Leads in the UK?
March 18, 2008 By
Recently, I have been following the LeadPointUK blog with great interest. Not all lead markets are built or evolve in the same manner. Here are a few notable differences: The UK lead market did not grow up on the "When Banks Compete, You Win" LendingTree … [Read more...]
Does Your Ad Ask For Feedback?
March 11, 2008 By
Should your ads be asking for feedback? The increasing clamor for quality and increasing conversation marketing makes this a compelling question posed by Steve Rubel over at Micro Persuasion. Have you added a feedback link to your advertising? Would … [Read more...]
California FHA Loan Limits: Get Them While Equity is Hot
March 6, 2008 By
Should be a busy weekend for smart mortgage broker and lenders. Bounce this list of CA FHA loan limits off your prospect and past client databases. See if there is someone you can help today. These clients will want you to call! If you are a lead provider … [Read more...]