Selling Leads

Lead Exchange (marketplace) Gains Solid Foundation

LeadPoint, as one of the first lead exchanges or marketplaces, has gained an undeniable foundation in the lead generation market has certainly secured its place in the lead market. Announcing more than 4 million lead trades since its inception in 2004 it continues to demonstrate dramatic growth on both the lead buyer and lead seller [...]

Read the full article →

Get the Pulse of the Lead Market at LeadsCon

LeadsCon is the first of its kind show for those interested in lead generation and customer acquisition. Come to The Palms, Last Vegas April 2 – 4, 2008 to meet some of the smartest, most innovative, and successful companies in all of online advertising. Come to LeadsCon to network and learn, and you’ll leave with [...]

Read the full article →

AOL/Advertising.com Looks to Europe for Affiliate Network Platform

Affiliates in the US continue to look for lucrative platforms in an increasingly fiercely competitive landscape. Could the relatively under-developed Internet advertising markets in European be the next fertile entry point? Jay Weintraub’s analysis of the AOL/Advertising acquisition of buy.at comes to this conclusion. The broader question may be is this a fertile ground for [...]

Read the full article →

Next Entries →