Comments on: eBureau Singing the Lead Marketwatch Hymn http://leadmarketwatch.com/ebureau-singing-the-lead-marketwatch-hymn/ Tracking News, Trends, and Best Practices Thu, 17 May 2012 16:25:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Jeff Liebl http://leadmarketwatch.com/ebureau-singing-the-lead-marketwatch-hymn/comment-page-1/#comment-6 Jeff Liebl Mon, 25 Feb 2008 15:19:43 +0000 http://leadmarketwatch.com/index.php/2008/02/14/ebureau-singing-the-lead-marketwatch-hymn/#comment-6 Thanks for the kind words, Bill. So far, we're seeing predictive modeling able to very effectively segment online leads across a number of verticals, including mortgage, consumer loans, online higher ed, publishing (books, DVDs, CDs), home services (e.g.: satellite tv), continuity clubs.. The scores predict things like conversion, enrollment, lifetime value, bill me pay- rates, chargeback rates, etc. Lead gen transparency and basic verification services are helping ferret out some the fraudulent or bogus activity; having a quality "credit" score for online leads will help make the market overall more efficient, which will reduce risks and grow the market for everybody. Thanks for the kind words, Bill. So far, we’re seeing predictive modeling able to very effectively segment online leads across a number of verticals, including mortgage, consumer loans, online higher ed, publishing (books, DVDs, CDs), home services (e.g.: satellite tv), continuity clubs.. The scores predict things like conversion, enrollment, lifetime value, bill me pay- rates, chargeback rates, etc.

Lead gen transparency and basic verification services are helping ferret out some the fraudulent or bogus activity; having a quality “credit” score for online leads will help make the market overall more efficient, which will reduce risks and grow the market for everybody.

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