Comments on: Google Competing With Their Customers? http://leadmarketwatch.com/google-competing-with-their-customers/ Tracking News, Trends, and Best Practices Thu, 15 Jul 2010 04:18:28 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: RogerV http://leadmarketwatch.com/google-competing-with-their-customers/comment-page-1/#comment-75 RogerV Fri, 06 Jun 2008 00:59:51 +0000 http://leadmarketwatch.com/?p=207#comment-75 I'm seeing PPC costs go way up because of people cross-monetizing them; i.e. selling and upselling them using squeeze pages. The irony is it makes it too expensive to have a typical small business buy the clicks then, which lowers the overall experience quality. In other news, I know of one company that has this biz model: they buy a company for 100% stock-trade; they then raid all your clients to feed to other "arms"; the upshot is you get all the data from all the other arms; the plan is to aggregate then IPO. This is great for a small biz owner, who typically doesn't have many exit options. Aggregating a mortgage, insurance, real estate, tax company ..will drive down cost of lead acquisition. I’m seeing PPC costs go way up because of people cross-monetizing them; i.e. selling and upselling them using squeeze pages. The irony is it makes it too expensive to have a typical small business buy the clicks then, which lowers the overall experience quality.

In other news, I know of one company that has this biz model: they buy a company for 100% stock-trade; they then raid all your clients to feed to other “arms”; the upshot is you get all the data from all the other arms; the plan is to aggregate then IPO. This is great for a small biz owner, who typically doesn’t have many exit options. Aggregating a mortgage, insurance, real estate, tax company ..will drive down cost of lead acquisition.

]]> By: Justin Rees http://leadmarketwatch.com/google-competing-with-their-customers/comment-page-1/#comment-74 Justin Rees Tue, 03 Jun 2008 08:34:49 +0000 http://leadmarketwatch.com/?p=207#comment-74 As a Lead Generation company in the UK, I read this story yesterday with a slight sense of disbelief. Could it really be that Google - the champion of the small online business that has grown rich by happily taking the money of PPC advertisers across the world is now going to compete with its own customers? Well, the answer is yes and really we shouldn't be surprised. It is just another step in a long list of similar moves. From maps to videos, Google have taken things that other companies have created to make them profitable and either bought or added their own version and stuck it at the top of the rankings! As a Lead Generation company in the UK, I read this story yesterday with a slight sense of disbelief. Could it really be that Google – the champion of the small online business that has grown rich by happily taking the money of PPC advertisers across the world is now going to compete with its own customers?

Well, the answer is yes and really we shouldn’t be surprised. It is just another step in a long list of similar moves. From maps to videos, Google have taken things that other companies have created to make them profitable and either bought or added their own version and stuck it at the top of the rankings!

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