Is IAC/Interactive Corp cooking up something new and multi-cultural from the LendingTree Ballantyne offices on Rushmore Drive?

The Charlotte Observer seems to have caught wind of something:

The site is the first ethnically themed initiative for IAC/InterActiveCorp, the New York-based Internet conglomerate that operates sites such as LendingTree and Ask.com. Although the site is meant for a national audience, Johnny Taylor, head of IAC’s Black Web Enterprises Inc. unit, is leading the effort from a Ballantyne office on, yes, Rushmore Drive.

But, what is it?

“It’s not a content site. It’s not a social networking site,” he said. “There’s nothing else out there like it.”

What do you think it is? Get on the list at RushmoreDrive.com and see April 10th.