About the Author

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Bill Rice is the CEO of Kaleidico, a leader in lead management systems. Prior to founding Kaleidico he was the VP of National Home Equity and the Home Loan Benefit program at Quicken Loans and one of the founding executives of DeepGreen Bank, an Internet-only bank that was one of the first and (at that time) largest buyers of LendingTree leads in early 2000.

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LeadCritic talks Mortgage Leads with Owen Raun

February 19th, 2008 • Related • Filed Under
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If you are thinking about buying mortgage leads or are just looking to tune up your lead management strategy you need to listen to Owen Raun’s latest podcast with LeadCritic. Here are some highlights to listen for:

  • Did you know the Lead Critic went from the buy side (mortgage lender) to the sell side (lead provider)? Has his perspective changed?
  • If you buy mortgage leads who do you really compete with?
  • What are the top changes in the mortgage leads market within the last 1 month?
  • Why does LendingTree’s pay-per-closed loan program make a better partnership?
  • Are online mortgage leads getting cheaper to generate? You might be surprised with this answer.
  • How are recent rate changes and pending HUD limit adjustments affecting mortgage leads?
  • Can lead providers, like Lead Critic’s new company ZipSearch, help me target counties that are getting HUD loan limit increases?

This is just the tip of the iceberg…tune in for great insider perspective on online mortgage originations and mortgage lead buying!

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