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Bill Rice is the CEO of Kaleidico, a leader in lead management systems. Prior to founding Kaleidico he was the VP of National Home Equity and the Home Loan Benefit program at Quicken Loans and one of the founding executives of DeepGreen Bank, an Internet-only bank that was one of the first and (at that time) largest buyers of LendingTree leads in early 2000.

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Affiliates Talk About Quality Too

March 10th, 2008 • Related • Filed Under
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If you thought discussions of quality where exclusive to lead providers let me help you tune into the affiliate market.

Jason Calacanis, who has probably cornered the title of #1 Internet shit stirrer over the last couple of weeks (love him or hate him he is a great meme/conversation starter),  kicked off the discussion with his recent presentation at the Affiliate Summit (mp3) and got a ton of feed back from some top affiliates:

And of course, Jason is tracking his own meme here, here, and here.

There Are 7 Responses So Far. »

  1. Comment by Shawn Collins on 10 March 2008:

    please change Shawn Johnson to Shawn Collins

  2. Comment by Bill Rice on 10 March 2008:

    Sorry. I am a retard. I have referenced you before.

    My VERY humble apologizes. I love your blog!

  3. Comment by Zac Johnson on 10 March 2008:

    Thanks for the mention. Nice write up!

  4. Comment by Bill Rice on 10 March 2008:

    My pleasure. I think it is time to start highlighting the affiliate market more. It is a bigger part of the monetization of the Web than most people understand. What is a Lead Marketwatch without some spotlight on those who generate a significant portion of the Internet leads.

    I look forward to mentioning you all more.

  5. Comment by Iantrepreneur on 10 March 2008:

    thanks for the mention! yes jason is a good buzz starter - god speaker but better at creating the controversy that he wants

  6. Comment by Bill Rice on 10 March 2008:

    Yes, he is a masterful buzz saw. He says he has never had a PR person/firm. I can see why–he has mastered the art.

    Jason Calacanis is hands down my new favorite Internet personality. Not because I believe all of his bullshit (actually, I am not sure he does either–I think that is the secret, BTW), but because he is masterful at stirring up useful conversations.

    Although, they seem to hate each other I think Dave Winer and he fit a similar mold/role for online innovation.

  7. Pingback by Does Your Ad Ask For Feedback? : on 11 March 2008:

    […] your ads be asking for feedback? The increasing clamor for quality and increasing conversation marketing makes this a compelling question posed by Steve Rubel over at […]

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