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Bill Rice is the CEO of Kaleidico, a leader in lead management systems. Prior to founding Kaleidico he was the VP of National Home Equity and the Home Loan Benefit program at Quicken Loans and one of the founding executives of DeepGreen Bank, an Internet-only bank that was one of the first and (at that time) largest buyers of LendingTree leads in early 2000.

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IAC/Interactive Cooking Up Something New?

March 14th, 2008 • Related • Filed Under
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Is IAC/Interactive Corp cooking up something new and multi-cultural from the LendingTree Ballantyne offices on Rushmore Drive?

The Charlotte Observer seems to have caught wind of something:

The site is the first ethnically themed initiative for IAC/InterActiveCorp, the New York-based Internet conglomerate that operates sites such as LendingTree and Ask.com. Although the site is meant for a national audience, Johnny Taylor, head of IAC’s Black Web Enterprises Inc. unit, is leading the effort from a Ballantyne office on, yes, Rushmore Drive.

But, what is it?

“It’s not a content site. It’s not a social networking site,” he said. “There’s nothing else out there like it.”

What do you think it is? Get on the list at RushmoreDrive.com and see April 10th.

There Are 3 Responses So Far. »

  1. Comment by Mike on 18 March 2008:

    Being a former LT person and knowing a little (very little), this venture was announced internally by Diller back in 2006. IAC is looking to tap into the African American market. This website will be geared towards this and Johnny Taylor will be heading it up. Johnny has ties to Bob Johnson of the Charlotte Bobcats so it makes sense that IAC is looking to base it here. It is not a lead centric marketplace, but may have connections to LT only by association. Keep in mind, ESPN regional is also located on Rushmore Drive as well as AXA Insurance.

  2. Comment by Bill Rice on 18 March 2008:

    Mike, Thanks for more insight!

  3. Pingback by RushmoreDrive.com Launched by IAC | Lead Marketwatch on 15 April 2008:

    […] weeks ago I got whiff of something new coming out of IAC, RushmoreDrive.com (Rushmore Drive is where the Ballatyne Offices of IAC/Interactive are located).  Today it was […]

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