About the Author

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Bill Rice is the CEO of Kaleidico, a leader in lead management systems. Prior to founding Kaleidico he was the VP of National Home Equity and the Home Loan Benefit program at Quicken Loans and one of the founding executives of DeepGreen Bank, an Internet-only bank that was one of the first and (at that time) largest buyers of LendingTree leads in early 2000.

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What Would a Jason Calacanis Mortgage Startup Look Like?

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A pondering post by Jason Calacanis (Mahalo) about a camp to help startup entrepreneurs got me thinking. What would a Calacanis trained entrepreneur’s mortgage or real estate business look like?

Here is my guess:expresso machine

Who are some doing it the Calacanis way? (Real people, really originating mortgages)

Your Internet mortgage lead channel must go beyond just buying leads. Success is in a complete Internet strategy.

Who else is doing it right?

There Are 2 Responses So Far. »

  1. […] Run your mortgage business like a Web startup […]

  2. I’d join up- I dig the espresso machine and any list with Rhonda and Morgan is one I want to be on. Don’t forget Dan Green and Tony Gallegos.

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