If you were at LeadsCon you were probably waiting for this…

Today, Kaleidico launches in closed beta a free lead management system built on Twitter–SalesTwit! The premise is simple, built on the following observations:

1. Most sales occur outside of CRM or lead management systems
2. Typical CRM or lead management is laden with features and settings that distract us from sales
3. A sales person only needs a small amount of information to initiate their conversation with a customer
4. If you want anyone’s attention these days you need to be in their “life flow,” which means cell phone, instant messenger, and email

And, this is how we responded with SalesTwit!:

1. Threw away the software that constrains you to one application or user interface
2. Only include the really important stuff–receive a lead, note a lead, track a lead, see how I am doing
3. Limited the sales twit (through Twitter) to 140 characters–name, phone number, email, product, and link to secure website with full lead information
4. Built it on Twitter so you can work leads wherever you are–cell phone, IM, email, Twitter client and get back a tracking note and status
5. Made sure you could still use any lead provider, load a lead file, or work your electronic address book

I guess it only seems fitting that the fundamental idea of SalesTwit! can be boiled down to 140 characters:

Go give it a try: follow salestwit and then sign-up www.salestwit.com

Use invitation code: lmw