Interview: Reply.com CEO Payam Zamani
Owen Raun and Bill Rice interview Payam Zamani CEO of Reply.com. Payam discusses Reply.com’s strategic move to a lead marketplace model and explains their two distinct lead trading platforms. Lead Marketplace, focuses on direct trades to lead buyers and the Lead Exchange serves lead aggregators’ needs for market liquidity.
A very interesting discussion with a perennial lead generation entrepreneur. Worth the brief 30 minutes:
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