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Bill Rice is the CEO of Kaleidico, a leader in lead management systems. Prior to founding Kaleidico he was the VP of National Home Equity and the Home Loan Benefit program at Quicken Loans and one of the founding executives of DeepGreen Bank, an Internet-only bank that was one of the first and (at that time) largest buyers of LendingTree leads in early 2000.

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Interview: Reply.com CEO Payam Zamani

Owen Raun and Bill Rice interview Payam Zamani CEO of Reply.com. Payam discusses Reply.com’s strategic move to a lead marketplace model and explains their two distinct lead trading platforms. Lead Marketplace, focuses on direct trades to lead buyers and the Lead Exchange serves lead aggregators’ needs for market liquidity.

A very interesting discussion with a perennial lead generation entrepreneur. Worth the brief 30 minutes:

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