About

Lead Marketwatch is another lead management service of Kaleidico. Our unique insight, from servicing thousands of lead buyers and the most popular  real-time Internet lead channels, brings you data and analysis that will help you buy leads smarter and convert more of them to deals.

Lead Marketwatch brings you objective analysis on the lead market, its typical performance, and changing trends that will affect your success.

Kaleidico was founded in 2003 by Bill Rice. The need for proactive lead management became apparent as he watched more and more mortgage consumers turn to the Web to research their mortgage needs. Marketing and lead generation firms, like Bankrate, LendingTree, and LowerMyBills, became increasingly effective at educating and capturing these consumers’ inquiries, but the banks and mortgage companies continued to lag in efficiently receiving, distributing, and responding to these Internet leads. This problem, as seen through the experience of a mortgage banker, led to icoSales, a lead management system that would give you the speed and the efficiency of a predictive dialer and the sales process flexibility of CRM. In January 2006, icoSales came off the drawing board and gave diverse sales operations (e.g., mortgage, insurance, education, and b2b services) the power to be the fastest and most consistent response on the Internet.