Affiliate News

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Morning Market Reads

Friday around the Web in lead generation:

FTC swinging big fines (settlements) and changing online lead generation
UK mortgage lead marketplace kicks off series on sales best practices
Is your online marketing and advertising asking customers to buy?
Ever want to ask a top affiliate marketer anything?
Learn to write a better blog for your company

What else should we be […]

21Mar2008 | Bill Rice | 0 comments | Continued
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eBay Gets Closer to Its Affiliates

While many mortgage companies and supporting lead generation partners are cutting affiliate programs or pay-outs eBay wants affiliates closer to their business.
eBay seems to view their affiliates as a strategic portion of their business model:
“Affiliate partners are central to eBay’s ongoing strategy of improving the user experience and […]

18Mar2008 | Bill Rice | 1 comment | Continued
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Affiliates Talk About Quality Too

If you thought discussions of quality where exclusive to lead providers let me help you tune into the affiliate market.
Jason Calacanis, who has probably cornered the title of #1 Internet shit stirrer over the last couple of weeks (love him or hate him he is a great meme/conversation starter),  kicked off the discussion with his […]

10Mar2008 | Bill Rice | 7 comments | Continued
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Affiliate Marketing, I Hardly Knew Ye!

Lead generation is enjoying all of the volatility and uncertainty the mortgage market can dish out. It is often hard to tell if lead providers are sinking or swimming, but there some are certain they are spinning. In covering this turmoil we have talked a lot about the major players: Bankrate, LendingTree, LowerMyBills, some of […]

4Mar2008 | Bill Rice | 0 comments | Continued
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Does Your Lead Provider Do Co-Registration?

Many do and certainly is worth asking the question. The positive and negatives of co-registration has been debated and there are certainly a right way and a wrong way for publishers and advertisers to us this technique.
Here is an excellent primer in co-registration networks and some of the “hidden” things to look for when you […]

28Feb2008 | Bill Rice | 0 comments | Continued
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Domains and Domain Registrations Increasingly Valuable Assets

As I research and prepare for a deep dive series on affiliate marketing I am increasingly intrigued by the complex web of topics that are involved in this marketing discipline. One of the foundational concepts, of course, is the domain name.
There are whole companies and industries built around the management and monetization of these increasingly […]

26Feb2008 | Bill Rice | 1 comment | Continued
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Investors and Advertisers Increasingly Interested in Opportunities Beyond Search

Unquestionably a consumer that searches for “can I refinance my California home under new FHA loan program” makes a great advertising buy and probably a pretty hot mortgage lead. And major buys on primary destination portals like Yahoo! and MSN bring significant lead volume.
But are there opportunities outside of this very competitive market?
Recent investments in […]

25Feb2008 | Bill Rice | 0 comments | Continued
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AOL/Advertising.com Looks to Europe for Affiliate Network Platform

Affiliates in the US continue to look for lucrative platforms in an increasingly fiercely competitive landscape. Could the relatively under-developed Internet advertising markets in European be the next fertile entry point?
Jay Weintraub’s analysis of the AOL/Advertising acquisition of buy.at comes to this conclusion. The broader question may be is this a fertile ground for affiliates […]

6Feb2008 | Bill Rice | 0 comments | Continued
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Mortgage Lead Glut=Opportunity

E-Loan cuts their affiliate program, LendingTree restructures their affiliate pricing, and LowerMyBills slashes their affiliate pay-outs. What is this trend indicating?
A mortgage lead glut.
Unlike many of the traditional service providers to the mortgage industry (i.e., credit, title, settlement, etc.) Internet mortgage lead generators are in unchartered waters.  They have not weathered the cyclical down stroke […]

5Feb2008 | Bill Rice | 3 comments | Continued