Buying Leads
Mortgage Marketing, Does Pay Per Lead Fit Your Mortgage Business?
The mortgage market has been one of the earliest adopters of pay per lead or performance marketing, but is it right for your business? Buying Internet leads is certainly an efficient and predictable way to grow your business, but it will probably only fit with some tailoring.The critical success factors to tailoring a mortgage business […]
5May2008 | Bill Rice | 0 comments | Continued
Top 5 Mortgage Lead Providers of the Week
We have been getting a lot of request from our Lead Buyer Readera to dig (Digg Us, that’s a good idea too) a little deeper into the Lead Provider’s listed in the Top 5 on Lead Marketwatch each week. So, here you go:
5. ZipSearch.com, is a consistent top 5 mortgage lead provider. They are a privately […]
5 Ways to Find the Best Lead Provider
If you are currently buying leads or thinking about starting the top of mind question is always, “Who has the best leads?” There are lots of ways to answer this question and most explanations start with stuff you don’t have (especially if you are a new lead buyer), like: best ROI, highest contact rates, […]
1May2008 | Bill Rice | 0 comments | Continued
Stop Using Cost Per Closing to Evaluate Lead Sources
Lead quality is increasingly front and center for new and existing online lead buyers, but that quickly begs a debate on how to measure quality.
One of the metrics that is often quoted by buyers and sellers is cost-per-closing, essentially ROI. Now, although I do not debate this metric in running your overall business, it is […]
What Would a Jason Calacanis Mortgage Startup Look Like?
A pondering post by Jason Calacanis (Mahalo) about a camp to help startup entrepreneurs got me thinking. What would a Calacanis trained entrepreneur’s mortgage or real estate business look like?
Here is my guess:
It would be efficient with it’s capital and startup costs
It would have an expensive expresso machine
It would leverage the Internet
It would blog
It would […]
Who Sells FHA Leads?
LeadCritic has done a little digging and discovered who is generating FHA mortgage leads.
Many lead providers are doing a nice job of making sure their marketing approaches filter this increasingly tight niche of qualified borrowers. For example, Bills.com just announced their FHA Select and FHA Stimulus Select lead programs that a being generated by their […]
What if I Bought Mortgage Leads in the UK?
Recently, I have been following the LeadPointUK blog with great interest. Not all lead markets are built or evolve in the same manner. Here are a few notable differences:
The UK lead market did not grow up on the “When Banks Compete, You Win” LendingTree consumer mantra
The resulting expectation of exclusive leads is subject to debate […]
Zillow Giving Out Free Mortgage Leads
Has Zillow gone mad? They are obviously pursuing an innovative path.
Zillow is not yet revealing the whole strategy, but here is a peek at what to expect from Zillow Mortgage:
“…our new mortgage offering is coming soon. While we’re still several weeks away from an official launch, effective today, lenders can apply to be one […]
Finding the Right Lead Provider Starts with You
Getting a good lead provider, oddly enough, has a lot more to do with you than them. There are a lot of them and most, assuming they are reputable, are following fairly consistent and proven methods of generating quality consumer inquiries.
However, the businesses that buy leads vary dramatically in their lead management and sales processes. […]
California FHA Loan Limits: Get Them While Equity is Hot
Should be a busy weekend for smart mortgage broker and lenders. Bounce this list of CA FHA loan limits off your prospect and past client databases. See if there is someone you can help today.
These clients will want you to call!
If you are a lead provider and sell these types of targeted FHA leads; comment, […]
Does Your Lead Provider Do Co-Registration?
Many do and certainly is worth asking the question. The positive and negatives of co-registration has been debated and there are certainly a right way and a wrong way for publishers and advertisers to us this technique.
Here is an excellent primer in co-registration networks and some of the “hidden” things to look for when you […]
Inflection Points for Search Spending Similar to Lead Buying
Niki Scevak, former Jupiter Analyst and current marketing luminary, was strolling down search marketing memory lane when he came across the Stanford Entrepreneurs’ podcast, which contained a reference to one of his slides from his analyst days.
The interesting point that Niki makes, which struck me, is this:
…basically an S-curve that showed spending on search by […]
Lead Exchange (marketplace) Gains Solid Foundation
LeadPoint, as one of the first lead exchanges or marketplaces, has gained an undeniable foundation in the lead generation market has certainly secured its place in the lead market. Announcing more than 4 million lead trades since its inception in 2004 it continues to demonstrate dramatic growth on both the lead buyer and lead seller […]
28Feb2008 | Bill Rice | 0 comments | Continued
Buy Leads, Why Buy Lead Management Too?
This is a great question! And since we sell the best lead management at Kaleidico I will refrain from answering the question.
Fortunately, one of the top lead providers out there is pitching it for us. Listen to the latest ZipSearch Radio! show or visit the ZipSearch blog.
BTW, cover your ears when you hear our competitor, […]
Look for Lead Providers Who Change the Message for the Environment
There is a lot of talk about how the mortgage market has changed. It is certainly obvious that home owners and new home buyers are in a different state of mind. Is your marketing spend and advertising budget reflecting this change?
The best mortgage lead providers are changing their messages to reflect a different market. Seth […]
Bill,
I've been following your posts and am currently writing a paper for one of clients. Would you be willing ...
which companies are those? As established ones go, new ones sprout up. 
Of course this is important and NOT in any way blown out of proportion. If it is YOUR information that ...
Hi Bill, it's David from Zillow,
Your summary is excellent. Balancing supply and demand is a fascinating challenge and has been ...
Spencer,
You guys have certainly done something unique, and should be commended for it.
I will be interested in tracking the ...
Bill we appreciate the kind words. The site is now live and we look forward to hearing your thoughts. ...
I am seeking information on loan modifications. I have heard that if you have a subprime loan the lender is ...
Spencer from Zillow here.
Bill, thanks for your post. The Zillow Mortgage Marketplace is off to a great start. We've had ...
A very good metrics and various measurements for get succeed in the online marketing. I hope many of them are ...
Pay per lead sounds great. Are there any services you would recommend?